Women/Men from 18 to 39p-46p, with high social activity, middle+ class, business class, interests (gifts, gift boutique, online shopping, confectionery, desserts, cakes, gift baskets, shopping, birthdays, restaurant, confectionery, holidays, sassy and beautiful, high fashion, fashion show, natural foods, Gift wrapping, chocolate, foof&wine, bakery, love stories)
Kharkov - projected audience size 310,600, projected market capacity (310,600*0.0036*1=1116 purchases/month). Coefficient of usage rate - 0,0036, was calculated from previous experiments and the number of quality requests on Google
Dnipro: projected size of the audience: 470,000 and projected capacity of the market: 470,000*0.0033*1=1551 purchases/month. The coefficient of usage rate is 0,0033, it was calculated according to the previous experience and the number of quality queries in Google
Kiev - the projected size of the audience of 1,900,000 and the projected capacity of the market (1,900,000*0.0039*1=7,410 purchases/month). Coefficient of usage rate - 0,0039, was calculated according to the previous experience and the number of quality queries in Google
Odessa - projected audience size 1,400,000, projected market capacity (1,400,000*0.0026*1=3,640 purchases/month).
Lviv - projected audience size 640,000, projected market capacity (640,000*0.0031*1=1984 purchases/month).