The fusion of artificial intelligence, art, and human life. Our goal is to show the public that artificial intelligence is already part of our real lives.
The art collections created will be expressed on T-shirts and hoodies. And also on limited edition paintings. (1 art will have only 10 copies of paintings).
The project is fully ready.
There is a slogan.
There is a global goal.
There is a product that you can see on the site.
There is a financial structure, based on funds, thereby tying the income of the team to the income of the company.
There are general key KPIs that the team should strive for.
There is a clear understanding of who is needed in the team and what the contractors will do.
There is a vision of the ideal company.
Client characteristics: 24 years old (5 million audience) 20-30 years old (45 million audience), energetic, located in the US, knows or is interested in new technologies, interested in art.
Retail sales of T-shirts in the United States totaled approximately $37.8 billion in 2020. And retail sales of sweatshirts and hoodies in the same year amounted to approximately $13.2 billion.
With the report from Grand View Research, the global T-shirt market is expected to grow at a CAGR of 6.3% between 2021 and 2028, and the global hoodie market is expected to grow at a CAGR of 9.1% over the same period.
Problem or Opportunity
People like individuality, luxury, novelties, somehow to stand out from the crowd. Especially at the age of 20-30.
We give them uniqueness, a brand and help them stand out from the crowd.
Wearing our branded sweatshirts in venues, on the street or at a workout, people feel more open, confident, relaxed and determined because art complements their individuality, and also combines new technology.
Solution (product or service)
We create works of art using artificial intelligence and form a collection of them, which includes sweatshirts, T-shirts, and paintings in limited quantities (there are 10 copies of paintings for 1 work of art).
When choosing a collectible sweatshirt or T-shirt, the client chooses the art they like and which can probably describe them in some way.
By purchasing a painting, the client shows that he not only appreciates art, but also keeps up with the times. Also, art can rise in price over time, as collections are updated and paintings are produced in limited quantities.
Small competitor with a similar product and pricing policy: dandyworldwide
Adidas is a big market, but the hoodies and T-shirts market is hard to measure.
Advantages or differentiators
Narrow segment of goods.
A concept uniting art and artificial intelligence.
Goods have not only price, quality and brand. Products have a price, quality, brand, new technology and art.
If we take into account the method of direct sales from the supplier, without ordering a batch of goods to the fulfillment warehouse.
hoodies = 100%ROI
T-shirts = 136% ROI
If we buy a collection of 8 arts, in all colors and sizes, 10 pieces.
hoodies = 255%ROI
T-shirts = 308%ROI
The business model at the moment is an order on demand
The main metrics in the company are: LTV; CPC; CPL; CPO.
Sales channels: Own website. Sales through company representatives are also planned.
Money will be spent on
Investments are needed to create and retain a team;
Creation and testing of advertising campaigns;
Scaling the company through various PR events and participation in various exhibitions.
Offer for investor
Investment offer: With a total investment of $75,000, as the company develops, the investor will be refunded %5 of the company's margin up to a full investment return of 1.4x ($105,000). After successful return of the investment reward the investor will be able to invest in our company again if there is a need for investment
1: The risk is possible if the company is not positioned correctly by PR managers and marketers. This will be closely monitored because investments are not attracted in large volumes.
2: The risk is possible if the market does not accept the new offer, but it is not significant.
3. The risk is possible after some time if larger companies try to push us out of the market.
Incubation/Acceleration programs accomplishment
The product was created after analyzing the market, analyzing search queries, monitoring the demand for similar products in the US market, and taking into account the pace of demand and the development of artificial intelligence.