- Logos, business card designs, letterheads, email signatures, social media kits, favicons, userpics and brandbooks in a matter of minutes.
- Key idea is to help small businesses/startups skip the first steps of identity building in the stages where their money and time is better spent elsewhere.
- Think canva.com for business logos and company designs.
Current Status
Profitable SaaS with $500,000 in TTM
We do have 1M+ monthly visitors , 7M+ small business clients and 800K annual signups
Market
Small and Micro Businesses. Solopreneurs.
Worldwide.
Main sales geos: Brazil, Vietnam, China, Mexico, USA, Japan, Germany, France, Spain, Ukraine, Poland, South Korea, Russia
Problem or Opportunity
Key idea is to help small businesses/startups skip the first steps of identity building in the stages where their money and time is better spent elsewhere.
Solution (product or service)
Logaster is an online brand identity builder targeting small businesses offering fast, simple and affordable branding solutions.
- Logos, business card designs, letterheads, email signatures, social media kits, favicons, userpics and brandbooks in a matter of minutes.
Competitors
Looka.com
TailorBrands.com
Freelogodesign.org
Advantages or differentiators
- User acquisition is cheap and can generate new customers for other products
- Synergetic up-sales can increase LTV for all products involved
- Expand to new markets
- Complete integration of brand identity builder can provide great added value (for example for website building, printing, hosting platforms etc.)
Finance
TTM gross revenue. May 2022
$ 500 K USD
Business model
- SaaS
- freemium - small sized logos are free of charge, you pay to get the whole kit
- one-time-payments with cross package upsales
- white-label b2b
- user aquisition is limited to SEO
- paid customer acqusition channels are limited due to low ARPU
- lack of upsale options and/or added value for customers
- increasing market competiotion due to new high investment-players
