Photo - Online logo & brand identity builder
57931

Online logo & brand identity builder

Fast, simple and affordable branding solutions

Ukraine, Chernivtsi region
Market: Internet and IT, Another
Stage of the project: Operating business

Date of last change: 05.07.2022
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Also this project:
- sells business
 

Idea

- Logos, business card designs, letterheads, email signatures, social media kits, favicons, userpics and brandbooks in a matter of minutes.
- Key idea is to help small businesses/startups skip the first steps of identity building in the stages where their money and time is better spent elsewhere.
- Think canva.com for business logos and company designs.

Current Status

Profitable SaaS with $500,000 in TTM
We do have 1M+ monthly visitors , 7M+ small business clients and 800K annual signups

Market

Small and Micro Businesses. Solopreneurs.
Worldwide.
Main sales geos: Brazil, Vietnam, China, Mexico, USA, Japan, Germany, France, Spain, Ukraine, Poland, South Korea, Russia

Problem or Opportunity

Key idea is to help small businesses/startups skip the first steps of identity building in the stages where their money and time is better spent elsewhere.

Solution (product or service)

Logaster is an online brand identity builder targeting small businesses offering fast, simple and affordable branding solutions.
- Logos, business card designs, letterheads, email signatures, social media kits, favicons, userpics and brandbooks in a matter of minutes.

Competitors

Looka.com
TailorBrands.com
Freelogodesign.org

Advantages or differentiators

- User acquisition is cheap and can generate new customers for other products
- Synergetic up-sales can increase LTV for all products involved
- Expand to new markets
- Complete integration of brand identity builder can provide great added value (for example for website building, printing, hosting platforms etc.)

Finance

TTM gross revenue. May 2022
$ 500 K USD

Business model

- SaaS
- freemium - small sized logos are free of charge, you pay to get the whole kit
- one-time-payments with cross package upsales
- white-label b2b

18M brands created since 2012
○ $5M revenue since 2014
○ Profitable since 2014
○ Y/Y revenue change
■ 2014 +58,00% ■ 2015 +60,14% ■ 2016 +38,53% ■ 2017 +24,66% ■ 2018 +19,57% ■ 2019 +5,00% ■ 2020 -14,70% ■ 2021 -13,38%

Money will be spent on

Our company is looking for a potential acquirer or a smart investor.

Risks

- user aquisition is limited to SEO
- paid customer acqusition channels are limited due to low ARPU
- lack of upsale options and/or added value for customers
- increasing market competiotion due to new high investment-players
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Product Video