Photo - Online logo & brand identity builder
57931

Online logo & brand identity builder

Fast, simple and affordable branding solutions

Ukraine, Chernivtsi region
Market: Internet and IT, Another
Stage of the project: Operating business

Date of last change: 05.07.2022
Sale price
$  1.500.000
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3
share to sell
100%
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Also this project:
- is looking for investment
 

Does the enterprise work?

Yes

Idea

- Logos, business card designs, letterheads, email signatures, social media kits, favicons, userpics and brandbooks in a matter of minutes.
- Key idea is to help small businesses/startups skip the first steps of identity building in the stages where their money and time is better spent elsewhere.
- Think canva.com for business logos and company designs.

Current Status

Profitable SaaS with $500,000 in TTM
We do have 1M+ monthly visitors , 7M+ small business clients and 800K annual signups

Annual sales, $

500000

Annual net income, $

180000

Organizational form

HongKong company

Number of employees

10

Problem or Opportunity

Key idea is to help small businesses/startups skip the first steps of identity building in the stages where their money and time is better spent elsewhere.

Solution (product or service)

Logaster is an online brand identity builder targeting small businesses offering fast, simple and affordable branding solutions.
- Logos, business card designs, letterheads, email signatures, social media kits, favicons, userpics and brandbooks in a matter of minutes.

Competitors

Looka.com
TailorBrands.com
Freelogodesign.org

Advantages or differentiators

- User acquisition is cheap and can generate new customers for other products
- Synergetic up-sales can increase LTV for all products involved
- Expand to new markets
- Complete integration of brand identity builder can provide great added value (for example for website building, printing, hosting platforms etc.)

Finance

TTM gross revenue. May 2022
$ 500 K USD

Business model

- SaaS
- freemium - small sized logos are free of charge, you pay to get the whole kit
- one-time-payments with cross package upsales
- white-label b2b

18M brands created since 2012
○ $5M revenue since 2014
○ Profitable since 2014
○ Y/Y revenue change
■ 2014 +58,00% ■ 2015 +60,14% ■ 2016 +38,53% ■ 2017 +24,66% ■ 2018 +19,57% ■ 2019 +5,00% ■ 2020 -14,70% ■ 2021 -13,38%

Reason for sale

While our company is a strong stand-alone product, we can not reach competitive LTV to scale our marketing successfully.
But we can reach new heights as a part of a product chain (especially including a website builder, or domain seller or hosting, etc.), offering new upselling opportunities and bringing new traffic generation sources to the table due to the amount of our pure SEO traffic.

Market

Small and Micro Businesses. Solopreneurs.
Worldwide.
Main sales geos: Brazil, Vietnam, China, Mexico, USA, Japan, Germany, France, Spain, Ukraine, Poland, South Korea, Russia

Risks

- user aquisition is limited to SEO
- paid customer acqusition channels are limited due to low ARPU
- lack of upsale options and/or added value for customers
- increasing market competiotion due to new high investment-players
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Does the enterprise work?
Idea
Current Status
Annual sales, $
Annual net income, $
Type of property
Property and assets
Organizational form
Number of employees
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Business model
Reason for sale
Market
Team or Management
Risks
Invention/Patent
Product Video