Photo - Online marketplace of agricultural goods and services
39116

Online marketplace of agricultural goods and services

Ukraine, Kirovohrad region
Market: Internet and IT, Farming
Stage of the project: Operating business

Date of last change: 21.08.2019
Min investment
$  115.000
Total required
$ 1.150.000
Rating
equalizer 195 из 1000
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Idea

The service helps all participants of the agricultural market to find each other and make quick, safe and profitable transactions.

Current Status

We have the working site and team. We have registered an international trademark. The project was advertised for several months in Ukraine (since December 2018), SEO + context. As of August 2019, traffic is about 37 thousand visits per month. Monetization is in the early stages, the functionality is being improved.

Market

1. Germany. The population is 82 million people, the target audience involved is 5.6 million people, the market capacity is 2.1 billion euros per year.
2. Spain: Population - 46.5 million people, target audience involved - 3.1 million people, market capacity 1.2 billion euros per year
3. The whole EU: Population - 512 million people, target audience involved - 25 million people, market capacity 10 billion euros per year
4. USA and Canada: Population - 370 million people, target audience involved - 35 million people, market capacity 14.7 billion euros per year

Problem or Opportunity

The main problems of the agricultural market (for sellers and buyers):
- Search for buyers by sellers
- Search for a reliable supplier
- Difficulty in finding prices for agricultural products and services
- The complexity of international transactions

Solution (product or service)

This is a market place segmented into the agricultural sector, which makes it possible to provide an organized online infrastructure and services to the online agricultural market, provides a wide range of products and a choice of the lowest prices, easily scales and allows you to quickly expand the geography, allows you to provide a unified rubricator and convenient search with filters. Also, the marketplace allows you to conduct consumer research in the agricultural segment and quickly modify tools for a wide range of customers.

Competitors

Our competitors In Germany are: landwirt.com, proplanta.de, traktorpool.de

Advantages or differentiators

- Farmerscan has a unique rubricator that systematizes goods and services
- Farmerscan has an international format that allows you to quickly expand the geography and scale the service
- Farmerscan has its own moderation system, which allows you to maintain a balance between the number of suppliers and the quality of their goods and services
- Farmerscan has an optimal segment expanded almost to the entire agricultural sector

Finance

1. Advertising tools for promoting ads (placement in the TOP, raising up, advertising tags) - from 0.3 to 5 euros.
2. Direct advertising banners on the site - from 10 to 300 euros
3. AdSense advertising banners - $ 0.5 per click and from $ 1.5 per 1000 impressions.
4. Subscription to packages (from 5 to 500 euros per month for companies)
5. Commission from transactions from 1% to 30% (depending on the product or service)
6. Commission from auctions and bidding from 1% to 10%
7. Services for companies (transaction support, monthly fee for traders, etc.)
8. Advertising articles (from 10 to 300 euros)
9. Franchise.

Business model

Farmerscan - it is a hybrid marketplace B2B and B2C.
For B2C, we work as a trading platform using the Freemium model (with basic free services and a paid subscription), internal advertising.
For B2B, we work as a paid subscription with the company’s functionality, transaction support, advertising banners and branding, indirect advertising for traders and manufacturers.

Money will be spent on

- Advertising budget for project promotion (SEO, contextual advertising, display advertising on radio and TV, event marketing, promotion in social networks)
- expenses for services to support the site (hosting, technical support services, domains, mail services)
- mobile application development
- team costs

Offer for investor

Discount on SAFE agreement at 15% for 3 years according to the company's assessment in the next round. The proposal is preliminary and may be discussed.

Risks

1. The emergence of new players in the market
2. Development of the agrarian segment by large substitute players (Amazon.de)
3. Military and political conflicts between countries
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Product Video