α city is the first modular city project. It will
provide cost effective modular apartment
units using modular construction technology
and at the later stage will also provide all
infrastructure that the modern city needs
Current Status
Everything is ready for module production
Market
• TAM: 177 billion UAH construction market in
Ukraine in 2019
• SAM: 41.2 billion UAH construction market in
Kyiv in 2019
• SOM 0.9 billion UAH in 5 years
Problem or Opportunity
• Long construction time: 3,5 years on average
• Large number of non completed projects: 66
projects with 32304 apartments
• Low affordability: 947 EUR average price per
square meter; 526 EUR average salary
Solution (product or service)
• Off-site construction system in which a
building’s components, or modules, are
constructed in a factory setting before being
transported to site for assembly
• Fully furnished apartment modules excludes
possibility of non completed project
• High affordability: 505 EUR expected average
price per square meter due to improvements
in technology, efficiency and productivity
Competitors
• haus.me Autonomous Off-the-Grid Smart
House
• OKPREFAB.RU modular cubed houses
• KATERRA full-service partner for developers,
specifiers, and builders
• Blue Homes modern premium prefab homes
• PARK cooperation for providing housing and
maintenance in Kyiv
Advantages or differentiators
• Construction technology and expertise
• Efficiency, productivity and affordability
• Flexibility and speed
Finance
Asset sale
Subscription fees
Variable costs: Direct labor, Manufacturing overhead, Direct materials, Transportation, Installation, Maintenance
Business model
• Revenue model: direct sales, subscription
• Pricing: (Module; USD): (5000 1st wave, 10000
2
nd wave, 20000 3rd wave); (Service; USD per
module per month): (15)
• Average CLV: 40000 USD
• Distribution model: Viral Marketing, Social and
Display ads, Business Development, Sales,
Offline events, Speaking Engagements
Community Building
Money will be spent on
Module production
Offer for investor
Investment in the modular apartment unit at the moment of manufacturing. Receiving the return upon the sale of installed modular apartment unit. The expected return is 100% in 1 year.