Cookhackers – a platform, where users can order home-cooked food. It empowers to earn money by cooking, scale the potential of the sharing economy in whole, let people around the world save money on food and find unique culinary experience
The product will have two main options like selecting food preferences and the exact cookhacker to make an order wherever you are; or a customer can make a request on the things he/she wants to be prepared for the exact date and time.
We are currently at the idea-stage with:
- elaboration of market segments
- elaboration of sustainable business model
- field testing - surveing future customers and cookhackers who are willing to use the platform for cooking and earning money. Surveing is currently with a success in Kyiv, Ukraine / Tel-Aviv and Herzliya, Israel / Krakow, Poland / Baku, Azerbaijan and Vancouver, Canada.
Global Restaurant Industry = 1.8 trillion USD
Food service industry = 3 trillion USD
Travel and tourism industry = 7.6 trillion USD
Problem or Opportunity
- Food at the restaurants or cafes may cost too much
- Eating experience does not always reveal the culture of the country
- Customers often don’t see how their orders are being cooked
- Culinary talents stay on the fringes of society, leaving their culinary recognition only in dreams
Solution (product or service)
A web platform where users can order home-cooked food
֎ A project, which unites trustful people we named Cookhackers,
who can make a meal for others:
• to earn money by cooking
• to give rise to an epoch of sharing economy
֎ Travelers and other supporters and customers can:
• Save money on food
• Find unique culinary experience
The main SOLUTION is to create the Society of Cookhackers, the hyperglobal place of revealing kitchen talents and ordering exceptional food
•25,000 hosts and 265,000 guests
•In 130+ countries
•5,000 culinary experiences available
•$2M in estimated revenue annually
2) Travelling spoon:
• 200 local hosts
• 18 countries
• $2.1M in estimated revenue annually
3) Meal sharing:
•In 150+ countries
•$2.5M in estimated revenue annually
Advantages or differentiators
People still resort to the existing model of restaurants and cafes and food delivery services.
New of that in Cookhackers - diversification of culinary experience and price range, as well as features of video streaming that everyone speaks about - will be great stuff to see how even domestic goddess cooks some orders at her kitchen at home.
It will be a great deal to teach to cook at home and we do realize that! The best cookhackers will be definitely success!
Some of other companies are narrowed by local distribution of themselves. Some companies are only host-oriented and it's not always get to be customer-oriented.
We don't also see options of video streamig, when somebody can see how his or someone else's order is being cooked. It is a great plus for the trust to the cookhackers who serves your order!
We will take 11% commission on platform transactions + subscription fee for Premium accounts with video streaming.
Suppose, we take Global Restaurant Industry worth of 1.8 trillion USD. And if we get ONLY 0.1% slice of that pie, it will be 1.8B USD.
Roughly taking its 198M USD in annual gross margin (1.8B * 11% = 198M).
We understand the volume of transactions it should be -
Let's take 15.000.000 of registered cookhackers on the platform. Only 1,58% of them are active 230 days/year.
Thus, we have 237154 cookhackers working as their businesses on the platform and performing each by 1 average price order of 33 USD. Then, 237154 * 33 * 230 = 1799998860 USD - that's the volume of 1.8B USD slice of pie.
Approximately for this figures it needs 149 439 transactions per day if the average order will be 33 USD.
IMPORTANT THING!!! This calculaction doesn't include earnings from subscription fees. And each cookhacker can perform not only 1 order for 33 usd, but it could be several identical orders.
I also understand that this figures are the goals for the next 3-5-7 years. And I and my cofounders are ready to be fully entrenched and devoted to such a project of the entire life!
Money will be spent on
Technical operational development of the platform + initial marketing campaign
Offer for investor
We do believe that this project is worth of implementation and skyrocketing together! Thank you for attention!
There are dozen of current competitors with limited features or localizing the idea without scaling. For us it's only a matter of validation of our idea. Nothing less and nothing more.
HomeAway possess 1200 thousand of apartments to rent. I don't think even so it's some kind of fear for such a big unicorn as Airbnb, and thanks to Ms. Gallagher who wrote book about those three guys who dared to create Airbnb and for YC who supported them.