Photo - Development of a pharmaceutical company
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Development of a pharmaceutical company

Ukraine, Kharkov region
Market: Medicine, Production, Pharmacology
Stage of the project: Prototype or product is ready

Date of last change: 27.02.2019
Min investment
$  2.500.000
Total required
$ 5.000.000
Rating
equalizer 188 из 1000
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Idea

Development of a pharmaceutical company:
- focus mainly on original proprietary products
- development of three areas: pharmaceuticals, cosmetics (therapeutic and for daily use, veterinary)
- sales of products on the territory of Ukraine and on foreign markets

Current Status

Available ready registered trademarks. Also in the presence of new products that are being developed.
For the full implementation of the project we need to:
1. Availability of own production capacity
2. Financial opportunity for a full-fledged product launch in Europe and Asia.

Market

- Currently the total sales of all goods "pharmacy basket" in Ukraine exceeded $ 2 billion, but each medication has its own market size, limited prevalence of pathology. Accordingly, in this case we are talking about the formation of a product portfolio of several dozen names, respectively, for each drug there is its own segment of the market.
- The volume of Ukrainian cosmetics market exceeded $ 1 billion, and its tendency to increase, and the total number registered in Ukraine funds for personal hygiene only about 200 names. At the same time about 40% of the market occupied by products for skin and hair care products

Problem or Opportunity

Problem:
- Absolute majority of registered medicines in Ukraine and CIS countries are generic and traditional; the share of original medicines is extremely small (about 5% in physical terms and 17% in monetary terms);
- the absolute leaders in sales in the segment of cosmetic products for daily use are products containing surfactants, etc .;
Opportunity:
- to take market share both in Ukraine and in foreign markets through innovative products (medicines, organic cosmetics for daily use and veterinary medicine) and positioning the company as an R & D oriented company;
- ensure profitability of the project due to the formation of optimal product portfolios and sales of secondary services

Solution (product or service)

Development and implementation of original medicinal, cosmetic and veterinary products in Ukraine and in foreign markets, the formula of which is protected by a patent (20 years), which gives the right to exclusive distribution and protects against the appearance of generics. Supplement traditional products (medium and low cost), which will allow access to different categories of consumers.

Competitors

For each product has its own direct and indirect competitors

Advantages or differentiators

The presence of the original patented products (medicines, cosmetics, veterinary medicine) gives the right to exclusive distribution and prevents the appearance of generics on the patent term (10-20 years).
Differential positioning of the company as a whole as focused on the development of new original products.

Finance

The required amount is necessary for the construction of the plant, the formation of the product portfolio, its registration in Ukraine and abroad.

Strategic goals of the company:
- within the first year of launch, go to the breakeven point
- in the second year of the launch to take market share in each segment and to provide the project payback
- by the third year of launch, it is planned to reach the breakeven point in foreign markets.

Principle of price formation:
- For the original products protected by a patent, it is expected high trading margin, limited features of each market segment
- Traditional or platform products occupy an average price category
- If necessary and high potential in the product portfolios can be added goods of low price category

Business model

- Each product portfolio contains an original high-margin, patented "locomotive" that "pulls" other products
- Positioning cosmetic and veterinary products "from a pharmaceutical company focused on R & D" will increase customer loyalty to these products
- The simultaneous launch of products both in Ukraine and in foreign markets, on the one hand increases the "breakeven point", on the other - will help to more quickly increase the profits from the sale of products in foreign markets
- Take market share in each segment due to an active advertising campaign at launch.
- optimal branding embodiment is not only individual products, but also the company as a whole, will increase the final consumer loyalty to the whole range of products
- Generation of profit from the sale of secondary products and services in the B2B segment (contract production services, etc.)

Money will be spent on

- Construction of a pharmaceutical plant
- Formation of the product portfolio
- Registration and launch of products in Ukraine and abroad

Offer for investor

Individually

Risks

The task of simultaneous launching of products in Ukraine and on foreign markets is not only to increase profits, but also to level out possible risks associated with external factors (aggravation of the political situation, etc.)

Incubation/Acceleration programs accomplishment

No

Won the competition and other awards

No

Invention/Patent

Certificates for existing TM
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Product Video