Photo - Toonight
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Toonight

Toonight

Ukraine, Kyiv city
Market: Information and media, Entertainment, Services, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 13.03.2019
Min investment
$  10.000
Show contacts
Total required
$ 40.000
Rating
equalizer 38 из 1000
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Idea

Simply Put: Toonight is a mobile app for party lovers and event manager ...or as we like to call it is a cloud-based platform that connects customers and businesses of the nightlife industry providing real-time analytics and addressing the untapped Data space in the market

Current Status

- Finished prototype for B2C. Already launch our app on Google Play
- Had first 20 positive beta-tester
- Right now made some little changes on the technical side (backend) to improve the users experience

Market

Main country Ukraine - Over $50 ml
Current Europe market - Over $10 bl

For example, the city like Kyiv (our first city) have:
- over 51 nightclubs
- over 4896 events per year
- 250k users potential users
- over $18 ml

B2C (party lover) - young people 18-30 whom visited at least two music event or party per month .

B2B - club managers, middle side promoters, art directors who spend more then 50% of their own time to promote their events and control ads campaign

Problem or Opportunity

Party lovers problem - information problem:
- lack of information about the city nightlife. People often miss events which they could have visited if they had known about them in advance.
- a long time spent while searching for music events on different websites and platforms and not much valuable information as a result Изменить
- a lot of inappropriate events
- insecure tickets

Club managers and middle side promoters problems - high risks and low financial viability:
- attraction and activation of the target audience (current and new customers)
- high fees and low support from ticket services
- difficulties in analyzing data from different marketing services. Low analytics functionality, limited indicators and reports
- expertise required. Need a lot of time for analyzing or specialist hiring.


Solution (product or service)

B2C solution - the mobile app for music events and party lovers that helps:
- get the information about the best music events of the city
- receive only the useful reminders about future events
- save time for searching the right event
- look for the party according to the genre preferences and location
- buy smart-tickets which fraud and disgraceful secondary ticket prices impossible


B2B solution - a web-app platform that helps organizers save time and solve their problems getting:
- access to the target customers with zero advertising costs
- communications and attraction of own specific audience
- real-time analytics and conversion tracking
- profit increase using online sales, partnerships with brands and opinion leaders
- dead simple analytics dashboards

Competitors

- Facebook / Facebook local
- Xceed.me
- Concert.ua (indirect competitor)
- Karabass.com (indirect competitor)
- Katacult.com (indirect competitor)
- Resident Advisor

Advantages or differentiators

We have a clear differentiator and focus that allows not to be sprayed.
We combine three solutions: ticket operator + information platform + CRM & real-time cloud analytics.
We save the user time to search, he needs an event. We save customer resources — by accessing your target audience and bringing your specific customer.

Finance

Return on investment (ROI):
1 year -73%
2 years 3%
3 year 101%

Break-even point - 20 months

We make finance-modeling for 2 years - we have detailed table

Business model

Business model:
- commission for entries
- services fee for online sales
- advertising & targeting recommendations
- premium analytics

Money will be spent on

Amplify client app - 40%
Marketing - 40%
Development of new functionality for B2B - 20%

Offer for investor

Investment in the project: $ 40,000
Investor share: 10%

Team or Management

Risks

- Increased tax pressure, new legal norms.
- The growth of the currency rate. The aggravating economic and political crisis in the country.
- The market goes and gains popularity.
- Strong (indirect) competitors that can be fully copied.
- Lack of interest in products in the early and late majority.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Product Video