Simply Put: Toonight is a mobile app for music event lovers and event manager ...or as we like to call it is a cloud-based platform that connects customers and businesses of the nightlife industry providing real-time analytics and addressing the untapped Big Data space in the market
- Finished prototype for B2C. Already launch our app on Google Play and Apple Store soon.
- Had first 20 positive beta-tester
- Right now made some little changes on technical side (backend) to improve users experience
US market - has grown by 2.7% to reach revenue of $26bn in 2018.
For example, the city like Kyiv (our first city) have:
- over 51 nightclubs
- over 4896 events per year
- 250k users potential users
- over $18 ml
B2C young people 18-30 whom visited at least two music event or party per month .
B2B clubs promoters, event and art managers
Проблема или Возможность
B2C problem - informations problem:
- not enough information about the city nightlife. People often miss events which they could have visited if they had known about them in advance.
- time spent while searching for music events on different websites and platforms and not much valuable information as a result
- a lot of inappropriate events
B2B problems - High risks and low financial viability:
- attraction and activation of the target audience (current and new customers)
- high fees and low support from ticket services
- difficulties in analyzing data from different marketing services. Low analytics functionality, limited indicators and reports
- expertise required. Need a lot of time for analyzing or specialist hiring.
Решение (Продукт или Услуга)
B2C solution - the mobile app for music events and party lovers that helps:
- get the information about the best music events of the city
- receive only the useful reminders about future events
- save time for searching the right event
- look for the party according to the genre preferences and location
- buy smart-tickets for favorite events in several taps and make a refund without any problem
B2B solution - a web-app platform that helps organizers save time and solve their problems getting:
- access to the target customers with zero advertising costs
- communications and attraction of own specific audience
- real-time analytics and conversion tracking
- profit increase using online sales, partnerships with brands and opinion leaders
- dead simple analytics dashboards
- Facebook / Facebook local
- Concert.ua (indirect competitor)
- Karabass.com (indirect competitor)
- Resident Advisor (indirect competitor)
Преимущества или дифференциаторы
We have a clear differentiator and focus that allows not to be sprayed.
We combine three solutions: ticket operator + information platform + CRM & real-time cloud analytics.
We create a simple user experience 20% of features = 80% result.
We save the user time to search, he needs an event. We save customer resources — by accessing your target audience and bringing your specific customer.
Return on investment (ROI):
1 year -73%
2 years 3%
3 year 101%
Break-even point - 20 months
- % fee for each transaction:
- Ads and partnership
- Premium analytics
Целевое назначение инвестиций
Amplify client app - 40%
Marketing - 40%
Development of new functionality for B2B - 20%
Investment in the project: $ 40,000
Investor share: 10%
- Increased tax pressure, new legal norms.
- The growth of the currency rate. The aggravating economic and political crisis in the country.
- The market goes and gains popularity.
- Strong (indirect) competitors that can be fully copied.
- Lack of interest in products in the early and late majority.