Simply Put: Toonight is a mobile app for party lovers and event manager ...or as we like to call it is a cloud-based platform that connects customers and businesses of the nightlife industry providing real-time analytics and addressing the untapped Data space in the market
- Finished prototype for B2C. Already launch our app on Google Play - Had first 20 positive beta-tester - Right now made some little changes on the technical side (backend) to improve the users experience
Main country Ukraine - Over $50 ml Current Europe market - Over $10 bl
For example, the city like Kyiv (our first city) have: - over 51 nightclubs - over 4896 events per year - 250k users potential users - over $18 ml
B2C (party lover) - young people 18-30 whom visited at least two music event or party per month .
B2B - club managers, middle side promoters, art directors who spend more then 50% of their own time to promote their events and control ads campaign
Проблема или Возможность
Party lovers problem - information problem: - lack of information about the city nightlife. People often miss events which they could have visited if they had known about them in advance. - a long time spent while searching for music events on different websites and platforms and not much valuable information as a result Изменить - a lot of inappropriate events - insecure tickets
Club managers and middle side promoters problems - high risks and low financial viability: - attraction and activation of the target audience (current and new customers) - high fees and low support from ticket services - difficulties in analyzing data from different marketing services. Low analytics functionality, limited indicators and reports - expertise required. Need a lot of time for analyzing or specialist hiring.
Решение (Продукт или Услуга)
B2C solution - the mobile app for music events and party lovers that helps:
- get the information about the best music events of the city
- receive only the useful reminders about future events
- save time for searching the right event
- look for the party according to the genre preferences and location
- buy smart-tickets for favorite events in several taps and make a refund without any problem
B2B solution - a web-app platform that helps organizers save time and solve their problems getting:
- access to the target customers with zero advertising costs
- communications and attraction of own specific audience
- real-time analytics and conversion tracking
- profit increase using online sales, partnerships with brands and opinion leaders
- dead simple analytics dashboards
We have a clear differentiator and focus that allows not to be sprayed - mobile-first. We combine three solutions: ticket operator + information platform + CRM & real-time cloud analytics. We save the user time to search, he needs an event. We save customer resources — by accessing your target audience and bringing your specific customer.
Return on investment (ROI):
1 year -73%
2 years 3%
3 year 101%
Break-even point - 20 months
Business model: - commission for entries - services fee for online sales - advertising & targeting recommendations - premium analytics
Целевое назначение инвестиций
Amplify client app - 40%
Marketing - 40%
Development of new functionality for B2B - 20%
Investment in the project: $ 40,000
Investor share: 10%
- Increased tax pressure, new legal norms.
- The growth of the currency rate. The aggravating economic and political crisis in the country.
- The market goes and gains popularity.
- Strong (indirect) competitors that can be fully copied.
- Lack of interest in products in the early and late majority.