Human Emotion Analysis Technology - H.E.A.T. UA

Human Emotion Analysis Technology - Artificial intelligence based Emotional Intelligence for B2C, B2B and B2G.
H.E.A.T. - is an advanced artificial intelligence platform that uses machine learning, database and facial expression analysis to identify Emotions in real time.
B2C: Improves mental state, prevents stress and burnout.
B2B: Increases productivity, reduces employee turnover and optimizes Human Resources.
B2G: Enhances National Security, supports Military and Veterans, healthcare and government services.
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Currently, the H.E.A.T. Platform is 85% complete and in working order, including a working version.
Financial packages + service level agreement (SLA) + installation packages and more have been developed.
Signed memorandums of cooperation with the rehabilitation center “Super Humans” with one of the universities in Kiev and Zhytomyr.
Planned with "Super Humans" to start a demo version for 1 month of free use and then on a paid basis contract for a year. There are agreements with Zhytomyr Military Institute on cooperation. In addition, meetings with city leaders on cooperation were held. At the stage of negotiations with the Ministry of Veteran Affairs and other veteran organizations. Valicor UA is a member of the inter-factional union in the Parliament on issues of veterans of Ukraine (Mental health). Negotiations are also underway with veteran organizations and rehabilitation centers in Ukraine.
There is also a great interest of the military and police to use the platform. But to work with the public sector it is necessary to obtain a state certificate from the Department of Special Communications. For this purpose, a clear technical specification has been written, which will ensure a high level of information security.
The scope of work and tasks are prepared for the missing 15%. It is only necessary to finance the project. After financing of the project start in 2 - 2,5 months.
We predict that after launching within the first month, we will easily reach the figures of 1000 or more tests. The cost per test is planned from $1 - $2 depending on the market segment B2C, B2B, B2G.

Client Profile and Their Problems:

1. B2C (Individual Users)
Problem: According to data from the Ministry of Education and Science of Ukraine, over 50,000 children sought mental health support in the first nine months of 2024, three times more than the previous year. This figure only accounts for those who reached out, with the actual number being much higher. Many children were left behind by parents who couldn’t evacuate them from Ukraine. The adult population of Ukraine is also facing significant emotional distress due to the ongoing conflict.

Solution: The H.E.A.T. platform provides personalized, real-time emotional state analysis, helping users understand and manage their psycho-emotional health. By doing so, it aids in early detection of risks such as emotional disorders and suicides.

2. B2B (Businesses and Corporations)
Problem: Mental health issues among employees lead to significant financial losses for employers. A study by Deloitte found that in the UK, such issues cost employers approximately £45 billion annually, including expenses due to decreased productivity, high turnover, and absenteeism. In Ukraine, emotional disorders significantly impact both the economy and individual businesses. Although these losses haven’t been measured due to the war, discussions with businesses reveal a pressing need to change how human potential is managed, with emotional stability taking center stage.

Solution: Integrating H.E.A.T. into HR systems and corporate platforms enables employers to monitor employees' emotional states, prevent burnout, and improve team effectiveness.

3. B2G (Government Institutions, Defense Sector)
Problem: According to the World Health Organization, about 10 to 15 million people in Ukraine are at risk of mental health disorders, ranging from mild to severe.

Solution: H.E.A.T. provides government institutions with tools for monitoring and analyzing the emotional state of various population groups, including military personnel, police officers, border guards, and civil servants, which helps develop effective support programs and reduce social risks.

4.Preliminary Cooperation Agreements
Currently, we are in negotiations with several government institutions (Ukrainian Armed Forces, Police), large corporations, banks in Ukraine, as well as rehabilitation centers and veterans' organizations, to implement the H.E.A.T. platform for improving mental health detection, monitoring, and analytics, ultimately enhancing work efficiency.

5. Global Mental Health Crisis
According to reports, about 90% of the Ukrainian population is experiencing mental health disorders due to the war, including PTSD, depression, and anxiety.
These issues negatively impact personal and family life, leading to decreased productivity and increased economic losses.

6. Mental Health Issues Among Soldiers and Their Families
The mental health of military personnel is significantly worse than that of the general population, with anxiety and depressive disorders occurring twice as frequently.
The families of military personnel, veterans, and those who have lost loved ones in the war also face serious emotional challenges that require timely support and intervention.

7. Connection to the H.E.A.T. Platform
The H.E.A.T. platform is designed to address the aforementioned issues by providing effective tools for monitoring and managing emotional states at the individual, corporate, and government levels. This helps improve mental health while reducing the associated economic and social risks.

Our Client and Their Problem: How Valicor Ukraine + H.E.A.T. Solve It

B2C (Individual Users)
Problem: Rising stress levels, emotional burnout due to three years of full-scale war, anxiety, and depression. People often struggle to understand their emotional state and lack tools for managing it.
Solution: H.E.A.T. provides real-time personalized emotional analysis, helping users identify and regulate their mental well-being.
Why will the client pay? The demand for mental health solutions is growing, and digital tools are gaining popularity. People are willing to pay for technology that enhances their quality of life and prevents mental health issues. Our pricing for a single test is equivalent to a cup of coffee, ensuring mass adoption across Ukraine.

B2B (Businesses and Corporations)
Problem: High employee turnover, low productivity, burnout, and lack of engagement lead to significant financial losses for companies.
Solution: Integrating H.E.A.T. into HR systems, security protocols, and corporate culture enables businesses to monitor employee emotional states, prevent burnout, and enhance team efficiency, performance, and overall business success. This directly improves key economic indicators.
Why will the client pay? Companies already allocate substantial budgets for HR analytics, corporate wellness, and productivity enhancement. H.E.A.T. reduces sick leave costs, boosts team efficiency, and strengthens employee loyalty.

B2G (Government Institutions, Armed Forces, Police, Border Control & National Mental Health Programs)
Problem: High stress levels among military personnel, police, border guards, veterans, healthcare workers, educators, and other public servants. There is a lack of effective digital tools for monitoring the population's mental and emotional well-being.
Solution: For defense forces (military, police, border guards), H.E.A.T. helps reduce personnel losses and improve mission effectiveness. Government agencies gain a digital tool for monitoring, control, and analytics, enabling better understanding of emotional well-being among key population groups. This supports the development of effective assistance programs and reduces social risks.
Why will the client pay? Governments allocate billions to rehabilitation and social support programs. H.E.A.T. by Valicor Ukraine can become a key tool in the "Emotional Security of Ukraine" national program, optimizing costs and increasing the effectiveness of mental health initiatives under Law No. 12030 of January 15, 2025, "On the Mental Health Protection System."

Conclusion
H.E.A.T. addresses critical issues across all levels—from individuals to corporations and governments. The demand for such solutions already exists, and our product offers a unique capability for real-time emotional state monitoring and management, making it highly attractive to investors and clients.

H.E.A.T. – Human Emotion Analysis Technology
Product Description
H.E.A.T. (Human Emotion Analysis Technology) is an innovative digital platform that leverages cutting-edge artificial intelligence (AI), SaaS + PaaS models, machine learning, and databases for contactless real-time or recorded video-based analysis of human emotional states.

The platform can recognize six key emotions and a neutral state, making it applicable across various sectors—from personal use to corporate and government applications.

H.E.A.T. integrates with mobile devices, web applications, security systems, HR platforms, CRM systems, and government analytical centers, providing precise insights into users' psycho-emotional states.

How H.E.A.T. Works:
1. Data Collection – Using a device's camera (smartphone, tablet, computer) or integration with other sensors, the platform detects facial microexpressions and behavioral patterns.
2. Emotion Analysis – AI algorithms process the data in real time, interpreting facial expressions and other biometric parameters during the assessment.
3. Result Output – The user receives a detailed emotional analysis in visual charts with personalized recommendations for emotional regulation.
4. Long-term Analytics – The system builds a structured behavioral profile, tracking emotional dynamics and identifying potential risks.

What Problems Does H.E.A.T. Solve in Different Markets?
B2C – Individual Users

As of February 2025, the H.E.A.T. (Human Emotion Analysis Technology) platform stands as a pioneering solution in Ukraine, offering remote, real-time analysis of human emotional states through advanced AI and machine learning technologies. Currently, there are no direct competitors within the Ukrainian market providing a comparable suite of services.

Indirect Competitors and Substitutes

While direct competition is absent, several indirect competitors and alternative solutions address aspects of mental health and emotional well-being in Ukraine:

Traditional Mental Health Clinics and Centers: These facilities offer in-person psychological assessments and therapy sessions. However, their services often come with higher costs per session and require physical attendance, limiting accessibility for some individuals.

Telemedicine and Online Counseling Services: In response to the increased demand for mental health support, various online platforms have emerged:

"Tell Me": A free Ukrainian online mental health service specializing in cognitive-behavioral therapy, supported by the Ukrainian Red Cross and the Ministry of Health. It offers remote counseling but does not provide real-time emotional state analysis.
HEALTHPOLICY-WATCH.NEWS

UNFPA Initiatives: The United Nations Population Fund in Ukraine has developed virtual safe spaces to assist teenagers in prioritizing their mental health. These platforms focus on providing critical sexual and reproductive care and raising awareness around mental health but lack the analytical capabilities of H.E.A.T.
WEFORUM.ORG

Community-Based Support Programs: Organizations like HIAS have been supporting individuals through community-based activities, stress-management groups, and group support for caregivers and parents. While these programs offer valuable support, they do not utilize technology for real-time emotional analysis.
HIAS.ORG

Differentiation of H.E.A.T.
- H.E.A.T. distinguishes itself from these alternatives through several key features:
- Remote Accessibility: Users can access the platform from any location with an internet connection, eliminating the need for physical presence.
- Real-Time Emotional Analysis: Utilizing advanced AI algorithms, H.E.A.T. provides immediate assessments of emotional states, a feature not available in traditional counseling or existing telemedicine services.
- Cost-Effectiveness: With test prices ranging from $1 to $2, H.E.A.T. offers an affordable solution compared to the higher costs associated with traditional therapy sessions.
- Comprehensive Integration: Beyond individual use, H.E.A.T. integrates seamlessly into HR platforms, CRM systems, and governmental analytical centers, providing versatile applications across various sectors.

In summary, while indirect competitors offer valuable mental health support services, H.E.A.T.'s unique combination of remote accessibility, real-time analysis, affordability, and integrative capabilities positions it as a distinct and innovative solution in the Ukrainian market.

H.E.A.T. (Human Emotion Analysis Technology) is an innovative digital platform designed to analyze human emotional states in real-time or from pre-recorded videos using advanced artificial intelligence (AI), machine learning, and database technologies. The platform is capable of recognizing six key emotions and a neutral state, making it applicable across various sectors—from personal use to corporate and governmental applications.

How H.E.A.T. Works:

- Data Collection: Utilizing device cameras (smartphones, tablets, computers) or integration with other sensors, the platform captures facial micro-expressions and behavioral patterns.
- Emotion Analysis: AI algorithms process the collected data in real-time, interpreting facial expressions and other biometric parameters during the assessment.
- Result Output: Users receive detailed analyses of their emotional state presented in charts, along with recommendations for regulation.
- Long-term Analytics: The system develops a comprehensive behavioral profile by analyzing the dynamics of emotional states and identifying potential risks.

Target Markets and Solutions
1. B2C (Individual Users)
- Problem: High levels of stress, anxiety, depression, and emotional burnout.
- Solution: H.E.A.T. assists users in recognizing and managing their emotional states, providing recommendations to reduce stress and improve mental health.

2. B2B (Corporate Sector)
- Problem: Employee burnout, low productivity, high turnover rates, and risks during candidate selection.
- Solution: Integration into HR and recruitment systems to monitor and assess the emotional well-being of staff or job candidates, optimizing mental health, reducing sick leaves, and enhancing employee motivation.

3. B2G (Government Institutions, Defense Sector, Social Programs)
- Problem: High stress levels among military personnel, police officers, border guards, firefighters, medical professionals, teachers, and veterans; lack of tools to monitor the emotional state of the populace.
- Solution: Monitoring the emotional states of service members and law enforcement to improve operational readiness and reduce casualties; implementing national programs to assess citizens' psycho-emotional health; integrating H.E.A.T. into healthcare systems for the diagnosis and prevention of mental disorders.

Market Potential:
The global market for emotion detection and recognition is experiencing significant growth, driven by increasing demand for advanced technologies in mental health assessment and intervention. In Ukraine, the ongoing conflict has exacerbated mental health issues, with a substantial portion of the population at risk for psychological disorders. H.E.A.T. aims to address these challenges by providing accessible tools for emotional analysis and support.

Competitive Landscape:
While there are existing solutions in the market, such as wearable devices and mobile applications focused on emotional monitoring, H.E.A.T. differentiates itself by offering a comprehensive, AI-driven platform capable of real-time analysis without the need for physical contact. This positions H.E.A.T. as a unique solution in both the Ukrainian and global markets.

Business Model:
H.E.A.T. operates on a flexible monetization strategy:

- B2C: Affordable pricing for individual tests, comparable to the cost of a cup of coffee, with subscription packages offering discounts for extended use.
- B2B/B2G: Premium packages with advanced features, including installation services and Service Level Agreements (SLA) for corporate and governmental clients.

Additional Revenue Streams: Advertising opportunities on the platform and promotion of psychological services.
Projections indicate that within 2-3 months post-launch, H.E.A.T. aims to achieve a minimum daily revenue from $1,000 to $10,000, with expectations of continued growth.

Investor Advantages:
- Scalability: A globally scalable SaaS platform with potential for international market penetration.
- Market Demand: Growing emphasis on mental health prioritization among businesses and governmental bodies.
- Diverse Revenue Streams: Multiple monetization avenues, including subscriptions, corporate licenses, government contracts, and advertising.
- Social Impact: Alignment with ESG standards, contributing to improved quality of life and societal safety.

H.E.A.T. is not merely a technological solution but a transformative tool redefining approaches to mental health and emotional analysis across all sectors.

Financial Model and Revenue Projections
Our pricing strategy and revenue streams are structured to maximize scalability and profitability across B2C, B2B, and B2G markets.

Pricing Structure:

1. B2C (Individual Users):
Initial test pricing ranges from $1 to $2 per test.
Subscription packages offer discounts for long-term purchases, encouraging user retention and increasing lifetime value.

2. B2B & B2G (Corporations and Government Institutions):
Premium packages with extended platform capabilities, priced higher than standard B2C options.
Additional installation fees for system integration into corporate and government infrastructures.
Service Level Agreement (SLA) fees, ensuring continuous platform support and updates.

3. Additional Revenue Streams:
Advertising revenue from third-party partners on the H.E.A.T. platform.
Promotion of psychological services, allowing certified professionals to offer support through the platform.

4. Projected Revenue Growth:
Within 2-3 months post-launch, we aim to achieve a minimum daily revenue from $1,000 to $10,000.
Revenue will continue to scale as we expand our client base and introduce new service offerings.

5. Our 5-year growth plan includes expansion into international markets, leveraging SaaS scalability and strategic partnerships.

This model ensures diverse revenue streams, long-term customer retention, and a clear path to profitability.

Business Model of H.E.A.T.
H.E.A.T. (Human Emotion Analysis Technology) operates on a scalable and diversified business model that combines SaaS (Software as a Service) and PaaS (Platform as a Service) approaches. This allows us to generate revenue across multiple customer segments, including B2C (individual users), B2B (corporations and businesses), and B2G (government institutions and defense sector).

Revenue Streams
1/ B2C – Individual Users
- Subscription-based model: Users purchase emotion analysis tests individually or in discounted packages for long-term use.
- Freemium model with upsells: Basic features may be available for free, with premium features requiring payment.

2/B2B – Corporations & Enterprises
- Enterprise licensing: Businesses integrate H.E.A.T. into their HR, recruitment, security, and employee wellness programs.
Installation & customization fees: Additional revenue from software customization and integration into corporate infrastructure.
- SLA (Service Level Agreements): Monthly or annual contracts for continued technical support and updates.

3/ B2G – Government Institutions & Defense Sector
- Government contracts: Deployment of H.E.A.T. for monitoring the emotional well-being of law enforcement, military personnel, and civil servants.
- Public sector integration: Implementation in national mental health programs to support at-risk populations.

4/ Additional Monetization Strategies
- Advertising revenue: Strategic partnerships with mental health organizations, insurance providers, and wellness brands.
- Marketplace for psychological services: Connecting users with certified therapists and mental health professionals directly through the platform.

5/ Scalability & Growth Strategy
- SaaS & PaaS scalability enables expansion into global markets with minimal infrastructure costs.
- AI-driven analytics create high-value datasets that can be leveraged for further research and development.
- B2B and B2G contracts ensure long-term recurring revenue, establishing a sustainable financial model.

By combining these revenue streams, H.E.A.T. creates a highly scalable, impact-driven, and profitable business model, meeting the growing demand for mental health solutions across different market sectors.

Investment Allocation and Funding Needs

To successfully launch and scale the H.E.A.T. platform, we require investments primarily to finalize product development, execute an effective go-to-market strategy, and cover operational expenses. Below is a breakdown of our key expenditure areas:

1. Product Development & Technical Enhancements – $120,000:
- Completion of platform development (remaining 15%).
- Implementation of advanced cybersecurity measures.
- Technical upgrades for financial packages and system optimization.
- Penetration testing to ensure security compliance.

2.Marketing & Customer Acquisition – $50,000–$60,000:
- Digital marketing campaigns (Website, SEO, PPC, social media, content marketing).
- Brand awareness initiatives and PR activities.
- Partnerships with rehabilitation centers, corporations, and government institutions.

3. Outsourcing & Operational Support – $20,000 - 30,000
- Legal and accounting services.
- Commercial Services.
- Technical support and maintenance.
- Office expenses and administrative costs.

4. Business Mobility – $1,000 - 1,500/month (Leasing a company vehicle).
- Essential for frequent business trips across Ukraine to establish partnerships and oversee operations

5. Team Salaries & Taxes
- Maintaining a lean yet efficient team with competitive yet sustainable salaries at the initial stage.

6. Miscellaneous & Unforeseen Expenses.
- Additional costs that may arise during platform deployment and scaling
With this investment, we aim to complete development within 2–2.5 months, ensuring a timely market launch and rapid revenue generation. Our structured approach to financial planning minimizes risks while maximizing operational efficiency and growth potential.

Equity Offer to Investors.
We are prepared to offer investors 10% to 15% equity in H.E.A.T. UA, depending on the investment amount and strategic value the investor brings to the company.

Exclusive Investment Opportunity in H.E.A.T. UA.
Join Us in Revolutionizing Emotional Health Monitoring.

Mental health is one of the most pressing challenges of our time, with Emotional Disorders affecting millions globally. The demand for real-time, AI-driven Emotional analysis is rapidly growing, yet the market lacks accessible, scalable, and cost-effective solutions. H.E.A.T. UA is positioned to bridge this gap with a cutting-edge, SaaS-based Human Emotion Analysis Technology that serves individuals, businesses, and governments.

By investing in H.E.A.T. UA, you are not just funding a Startup—you are investing in a game-changing technology with global scalability. Our solution has no direct competitors in Ukraine and offers unique remote, real-time Emotion analysis, providing critical insights for Mental Health, Security, and workforce productivity.

Why Invest in H.E.A.T. UA?
✅ First-mover advantage in a rapidly expanding market with a scalable SaaS business model.
✅ High market demand from individuals, corporations, Army, Police and government institutions.
✅ Multiple revenue streams: SaaS subscriptions, enterprise solutions, licensing, and strategic partnerships.
✅ Strong social impact: Aligns with global mental health initiatives and ESG investment standards.
✅ Proven traction: Partnerships with rehabilitation centers, corporate entities, and government organizations.

Your Opportunity^
With an investment of $300,000 to $500,000, you will secure a 10% to 15% equity stake in a high-growth company poised for national and international expansion. Your support will enable us to finalize development, execute a strong go-to-market strategy, and scale rapidly within the next 12 months.

Be Part of the Future of Emotional Health Tech.
This is a rare opportunity to invest in an AI-driven Mental Health revolution at the ground level. The time to act is now. Let’s build a healthier, more emotionally aware world together.

Potential Risks That Could Prevent Business Success
Launching and scaling the H.E.A.T. platform involves several key risks that could impact its success. These risks can be categorized into financial, competitive, technological, regulatory, and market-related risks.

1. Financial Risk (Primary Risk)
The main risk currently affecting the launch of the business is a lack of sufficient funding.
The project requires a minimum of $300,000 and a maximum of $500,000 to ensure a successful launch and early-stage growth.
If the necessary funding is secured within a short timeframe, H.E.A.T. is prepared to launch within 2 – 2.5 months based on already defined timelines.

1.1.The funds are crucial for:
- Finalizing platform development (approximately 15% of work remains).
- Implementing security measures, particularly for information protection and cybersecurity. Given the wartime context, data on emotional states is highly sensitive and could be exploited by adversaries.
- Enhancing technical functionalities, including the integration of different financial packages, resolving existing system issues, and conducting penetration testing.
- Marketing and sales strategy execution, including paid advertising, PR campaigns, and direct client engagement.
- Outsourced services, including technical support and external consulting.
- Team salaries and tax obligations.

2. Competitive Risk
While H.E.A.T. currently has no direct competitors in Ukraine, the following risks exist:
- Emergence of new competitors: Established mental health tech companies could develop similar solutions and enter the Ukrainian market.
- Alternative solutions: Traditional psychological assessments, therapy services, and HR tools may continue to dominate if customers do not see the value in AI-driven emotional diagnostics.
- Market skepticism: Potential clients may take time to trust AI-driven emotional assessments, especially in critical sectors such as healthcare and government.

3. Technological Risk
- Cybersecurity vulnerabilities: If the platform experiences data breaches or hacking attempts, it could undermine trust and lead to significant reputational and legal issues.
- AI model accuracy and bias: If the AI system does not provide consistently accurate emotional analysis, it may face criticism and reduced adoption.
Integration challenges: Ensuring smooth integration with HR systems, corporate IT infrastructure, and government databases requires significant development effort and compliance with various security standards.

4. Regulatory and Legal Risk
- Data privacy regulations: Compliance with GDPR, Ukrainian data protection laws, and international cybersecurity standards is critical. Any violations or mismanagement of personal emotional data could result in fines, legal battles, and loss of credibility.
- Government regulations: Mental health assessments and AI-driven diagnostics could face additional regulations or licensing requirements that might slow down expansion.

5. Market and Adoption Risk
- Slow user adoption: Businesses, government institutions, and individual users may take time to fully embrace AI-driven emotional diagnostics, delaying revenue generation.
- Economic instability: Given the wartime conditions in Ukraine, businesses and institutions may prioritize other investments over mental health technology.
- Changing customer needs: If market demand shifts or users prefer alternative mental health solutions, the platform may need significant adjustments.
- Mitigation Strategies
- Securing early investment: Actively pursuing funding through investors, grants, and partnerships to close the financial gap.
- Building strategic partnerships: Strengthening relationships with government agencies, businesses, and healthcare organizations to create a solid market foothold.
- Ensuring top-tier cybersecurity: Implementing cutting-edge encryption and security protocols to protect user data.
- Continuous AI improvement: Conducting frequent testing and validation of the AI models to enhance accuracy and reliability.
- Regulatory compliance: Working with legal experts to ensure full adherence to all data protection laws and industry regulations.
- Marketing and education campaigns: Raising awareness about the importance of emotional diagnostics and the benefits of H.E.A.T. to encourage adoption.

While these risks exist, H.E.A.T. is designed to be a scalable and resilient platform with strong technological, business, and social impact potential. With proper funding and execution, the project can achieve widespread adoption and long-term success.

I have not had much free time to participate in formal incubation or acceleration programs. However, after my first attempt at creating a pitch deck, I realized that my approach was not structured correctly. This prompted me to seek out extensive information online, particularly fr om experienced investors.

I dedicated significant time to studying the latest investor presentations on YouTube, wh ere they discussed the most critical and recurring mistakes made by startup founders. I carefully took notes, documenting key insights in detail, and then developed a structured approach tailored specifically to my product.

My first public presentation further highlighted areas for improvement, allowing me to refine my pitch and enhance my professionalism. Each experience became a learning opportunity, helping me continuously improve my strategy and presentation skills.

In October 2024, I won the qualification round organized by DefSec, which earned me an invitation, along with my partner, to the Engaged Investments Conference in Prague. Additionally, I was invited to and participated in the Ukraine Veterans Summit in Brussels.

We also took part in international conferences in Washington, Kyiv, and L'viv, focusing on issues related to Ukrainian veterans.

The documents were filed in Ukraine. We are waiting for a reply.