Wall Movie Limited is a platform that offers screen wallpapers based on different movie frames and adapts them for mobile resolution with the help of AI. The site will host thousands of wallpapers. A significant advantage of this business model is that we will always be updated depending on the release of new movies and series, so one of the motivations to become returning users will be the search for new wallpapers. These are people who are motivated primarily by an emotional factor, and make decisions based on impressions. There is a lot more in the PDF with the business plan link attached.
Currently, the product is being prepared for the MVP stage, which will simultaneously test marketing strategies and analyze the site for its optimization. All ready work is in the business plan and pitch deck.
Women, like men, are capable of impulse purchases. Our audience is Europeans (who are the biggest market for Netflix), mostly millennials and generation z, who are capable of such purchases and see the need for it.
Client portrait with possible scenario: Anglelina, 23 years old, HR specialist, lives in Britain. After work, she comes home to forget about the problems there and rest. To reward herself, she often watches Netflix in the evenings (although this is an excuse, because she made it more of a habit than a conscious reward). Currently, this is the 3rd season of the series, which she is used to and does not want it to end. Suddenly, after the movie, scrolling through Instagram, she sees an advertisement for our product. she decides to take a look and gets stuck for a couple of minutes, flipping through the catalog and looking for various movies that she has memorized, so that she can remember their atmosphere from the wallpaper. She is saving the post to come back one day. The next time after watching a new episode on Netflix, she sees us again, but already in a Google search, when she watched the cast of her series and came back. Now she is thinking about buying. Just in case, subscribe to our Instagram to get to know more. But why do I still say it's an emotional purchase rather than a deliberate one? after all, she will buy the product next time after netflix, and not after long thinking about whether she needs it. And she bought it. Congrats!
Проблема или Возможность
At first, a potential request for this product appeared in my environment. After conducting a superficial analysis, it was found that the problem lies in the fact that people have a specific request, which the existing products do not answer, they do not provide direct focused images from the frames, they position it as an additional service, we - as the main one, therefore the library in us is wider and the product is more specialized. An additional advantage is the involvement of artificial intelligence technologies to adapt images for vertical screens, because films are shot in a vertical format and often a frame is lost during cropping.
Решение (Продукт или Услуга)
To meet the demand, it was decided to create a product that would be a competitor, not distorted visually, moreover, improved and adapted. Often, films go by blurring certain frames to convey the emotions or actions of the hero, or are simply outdated. We are able to cope even with poor image quality.
It is also important to understand when such a need for wallpaper arises. This is an emotional product that must be adapted to the user's time frame, so our idea is to use targeted advertising to appear to a heated audience, and a website competently designed by experienced interface designers will facilitate the easiest navigation.
it makes sense to list adjacent competitors that remotely overlap with our product, because there is no such thing on the market: Pinterest, wall alphacoders, getwallpapers, wallpaperflare, wallpapers etc.
Преимущества или дифференциаторы
Our differentiators: involvement of AI, improvement of image quality, convenient interface for highlighting photos, specialization on one typical product.
The website will have three types of payment: one-time purchase ($1), monthly subscription ($3/5), annual subscription ($36)
The main sales channel is the website. But the sales funnel will start either from social networks, or from a Google search, or from YouTube advertising, etc. - in these cases, we expect a direct transition to the home page, which should therefore perform a marketing function well and provide easy navigation. You can also expect special offers in the form of retention marketing, which often imply a transition to the product page.
Making an application instead of a website for the purpose of sales is irrelevant, because it requires more costs and does not fulfill the business purpose. Roughly speaking, a modern user will not download an application unless absolutely necessary.
Our main metrics to analyze are: total conversion, CPA, bounce rate, average SKU etc.
Целевое назначение инвестиций
4. Additional services
We are waiting for an offer from your side, ready to listen to all, whether it is part of the company or return of interest from investments.
If you read the business plan, you should understand that the product depends on the license. After all, we use intellectual property for commercial purposes without the knowledge of the rights holder - the film studio. However, this is a part of the plan that should be fixed in a couple of months of operation, after which we license the product and minimize the risks. Therefore, the most important reason why we primarily aim at the European and not the American market is a smaller chance of attracting their attention, because almost all leading film companies are concentrated locally there. However, with a competent strategy, all this can be avoided. This is the most important aspect that does not make sense to hide.
Прохождение Инкубационных/Акселерационных программ