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iBrand Development

International platform for creat. castings and book. models.

Ukraine, Odessa region
Market: Internet and IT, Entertainment, Services, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 20.12.2022
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Idea

iBrand is an international platform for creating castings and searching for models around the world. Cross-platform application on Android / iOS operating systems designed for show business.

The application acts as a platform for searching and booking models, building your portfolio and working directly. iBrand is a show business community that includes everyone who is in one way or another connected with the stage, photography or podium.

Current Status

6 months ago we released an app in iOS & Android. In a short period of time, about 6,000 people have successfully registered on the platform, more than 350 applications have been sent to become a project ambassador, an agreement on more than 40 partnerships in Ukraine.

- Full functionality of interaction model - customer, corporate calendar, messenger, personal accounts, reviews, ratings, filtering, lists, localization into 3 languages and much more;
- WEB-suite;
- Ambassadors system and a commercial offer for partners;
- Google Analytics, Firebase, Tug Manager and app and website conversions have been set up;
- The regulatory framework is ready, property rights are registered;
- Filmed and prepared all the necessary materials for promotional campaigns;
- Social networks and their content plans, working on organic traffic;
- Significant strategic partnerships;
- Organized qualified and professional staff;
- Promotion and testing of marketing strategies within the Ukrainian market;
- Collected the main project's statistics, traffic and channels for attracting it;
- Scaling plan for Turkish and European markets;
- A roadmap was built for further development of the technical part of the project and its promotion;
- Referral program grand launch;

Main metrics:
DAU - 8%;
ASL (Average Session Length) - 14 min. 45s.;
CPI B2C - 1.2$
CPI B2B - 2.7$
MAU - 32%
Retention Rate - 27%

Market

B2C
Models, actresses, artists, singers, choreographers, dancers, photographers, DJs, musicians, bloggers, athletes, stylists, makeup, hostesses, animators.
B2B
TV channels and media, boutiques, modeling agencies, event companies, producers, prod. companies, fashion shows

Problem or Opportunity

Problem

Model:
- modeling agencies require advances, fees, payments, training courses, commissions up to 50%;
- job search sites have diverse vacancies, local selection and low wages;
social networks, groups and channels do not guarantee compliance with all agreements;
- references and recommendations have a very limited number of local proposals;
- agents work as intermediaries and take large commissions;

Customer:
- organization and communication through third parties;
- model card data mismatch;
- search for a global character. In the case of organizing filming or events outside the local location, you have to contact and write requests to many agencies at different sites;

Agencies and bookers. Every day they do search for new candidates, organize castings, place ads, expand the customer base:
- сreation, maintain and customization web resources and databases;
- advertising in different channels;
- large management team;

Solution (product or service)

For models:
- search and work directly, without intermediaries;
- verified customers and original contracts;
- selection of offers around the world;
- communication without restrictions, safe and comfortable messenger;
- internal advertising;
- time planning with a corporate calendar;

For customer:
- open and complete lists of models;
- dozens of filters and sorting methods;
- registration as a brand, photographer or company;
- always up-to-date and truthful materials of the model;
- unlimited events and invitations;
- advanced personal accounts;

For agencies:
- single platform for the work of bookers
- management own models
- digital contracts and signatures
- brand promotion
- search and attraction of new faces

Competitors

Model Management is the main competitor in the European and US markets.
They use an old monetization system.
You can't do anything unless you buy a subscription.
Model - can’t even make a good portfolio. And the customer - to find it. But this is the most important thing.
The basic functionality must be free. Additional features are paid.
And as you can see from the table, we have a lot of them. And we've just begun.

iBrand Model Management SwipeCast
iOS + + +
Android + + +
WEB ++ +
Desktop + - -

Planner + - -
Advertising + - -
Agencies + - -
Photo Studios + - -
AI functions + - -
Market Place +- -
Referral Program + - -


Full portfolio / Free Paid Paid
Filtering & Sorting / Free Paid Free
Invites / Limited None None
Responses / Limited Paid Paid

Advantages or differentiators

- booking model system;
- artificial intelligence features;
- multifunctional advertising and statistics;
- recommendation technologies;
- digital calendars;
- 20+ fields and models;
- online castings;
- private events;
- marketplace;
- referral program;

Finance

BUSINESS MODEL
Monetization of the app includes the main areas, such as:
- SAAS;
- guarantor service;
- marketplace;

Business model

For P&L model and BP - SEND DIRECT MESSAGES.

Money will be spent on

70% for DEVELOPMENT
30% for PROMOTION

Scaling to Turkey, UAE, Poland
Features development
SAAS launch
15 000+ users

Offer for investor

10% for $150K

Risks

]

Incubation/Acceleration programs accomplishment

YEP! Sterter Ukraine - I place;
15.09.2022 - 15.12.2022
https://www.yepworld.org/en/

Startup Reactor
10.08.2022 - 01.02.2023
https://startupreaktor.com/

Startup Wise Guys
06.01.2023 - 06.05.2023
https://startupwiseguys.com/

Won the competition and other awards

YEP! Sterter Ukraine - I place;

Invention/Patent

Trademark.

Photos

Photo 1 - International platform for creat. castings and book. models.
Photo 2 - International platform for creat. castings and book. models.
Photo 3 - International platform for creat. castings and book. models.
Photo 4 - International platform for creat. castings and book. models.
Photo 5 - International platform for creat. castings and book. models.
Photo 6 - International platform for creat. castings and book. models.

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video