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Wantent

Ukraine, Kiev region
Market: Entertainment, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 22.04.2022
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Idea

Wantent is an AI-based solution for evaluating content effectiveness.
We maximize content efficiency by applying ML technologies to analyze the audience’s emotional reactions and engagement.

Current Status

Current status:
Category: AI, SaaS, MarTech, Media & Entertainment
GEO: US, EU
Revenue model: SaaS, project-based
Revenue: 100,000 USD
Raised Funding: 600,000 USD

Problem or Opportunity

Streaming services, video production clients, marketing agencies face such difficulties as:
Lack of tools to estimate the quality of the content
Limited ways to understand viewers' reactions to the provided content
High customer acquisition cost
The high churn rate due to low viewer engagement level

Solution (product or service)

Wantent- an online platform that helps directors, advertisers, and production companies to analyze how viewers respond to videos, commercials, and TV shows.
Businesses that use the service first have to upload their videos to the website and send them to the target audience. The platform scans the expression on viewers’ faces through the camera on their devices and analyzes how people behave while watching a video.

Business model

We are building SaaS.
There are two basic pricing plans available to our clients depending on the size of their demand and purchasing pattern: monthly subscription and pay as you go.
Monthly Subscription:
Tariff plans differ in the number of minutes (Demo, 500, 1000, 5000).
Standard Subscription $1,199/month - 1,000 minutes
Premium Subscription $4,499/month - 5,000 minutes
Pay as you go (big enterprise):
Personalized price and number of minutes.

Incubation/Acceleration programs accomplishment

Wantent is a participant in international accelerations, including in 2021 Media Motor Europe for innovative media companies with the support of the European Union and Horizon 2020.
In 2022 it will take part in the European acceleration STADIEM also with the support of the European Union and the Horizon 2020 fund.
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