Unique patented technology 3D mechnical moving models
A ready-for-sale unit of production is 1 set of constituent parts of a 3D model together with a tool for its manual assembly, packed in an appropriate box.
The total volume of the world market for games and toys (excluding video games and board games), according to various data from world market analysts, is estimated at $ 275 billion - $ 382 billion per year. The segment is expected to grow at an average rate of 5% per annum over the next 5 years. According to data for 2020, more than 50% of the market turnover was provided by an audience of consumers over 15 years old.
Taking a closer look at the various segments of the games and toys market in the context of this business project, we are especially interested in the dynamics of such segments as Building / Construction Sets & Models and Jigsaw and Puzzles (incl. 3D Puzzles), since our products are most relevant to them.
Problem or Opportunity
While today the market of 3D constructors and mechanical models already exists and is actively developing, and there is even such a relatively "young" niche as mechanical 3D constructors made of metal, our product is not only a novelty, but also has a real innovative component. The latter consists in the development of new technical solutions and improved technologies for the production of component parts, which ensures perfect assembly and precise mechanics of the finished product.
Solution (product or service)
Our business project is initially aimed at the global market. Nevertheless, it fully complies with the “Scalable” criterion, as it provides ample opportunities to increase sales and share of the conquered global market
1. Increase in production volumes and occupied market share in the current regions of the world.
2. Covering other emerging regional markets in the world.
3. Expansion of the model range, further development and implementation of innovations.
4. Opening of new local production complexes in other regions.
Advantages or differentiators
1. The novelty of the products offered to the market: own patented production technologies; high quality and accuracy of kit parts; unique design; a wide variety of models; availability of metal models in various colors; presence in some models of lighting (which our competitors do not have); use of ultra-thin metal (0.30-0.50 mm) as raw material, which allows the finished product to look more impressive than that of competitors.
2. The products belong to the category of goods of high growing demand: DIY, constructors, eco-friendly, STEM, safe, interesting and innovative; as well as goods that are easily sold on the Internet.
3. The versatility of our product (game, hobby, gift, souvenir, interior decoration), which only a few categories of goods can boast of in the segment of games and toys.
4. Large share of the target audience of our products is the adult population. This fact not only expands the general audience of potential consumers, but also makes it possible to sell our product in a higher price category than many other products on the market of games, toys and hobbies.
5. A strong owner / general project manager who has not only the necessary experience, knowledge, skills and abilities, but also personal characteristics that will help lead the business to success.
6. The presence of a key resource base at the beginning of a business project - a core team of developers and designers, a production facility, 52 product models ready for production, 6 valid patents, preliminary supply agreements with wholesale dealers.
7. A short period of time required to start production and first sales.
8. An effective business model, focused primarily on wholesale sales and not burdened by the need for large-scale assets and premises, as well as building its own logistics system. Thanks to this model, the business has the opportunity to enter the international market from the very beginning.
- The “Building / Construction Sets & Models” product category in the global market is estimated at $ 65.1 billion in 2021. In the next 5 years, an average annual growth of the category is projected at 5.37%.
- Revenue in the segment “Jigsaw and Puzzles (incl. 3D Puzzles)” in 2021 is estimated at $ 6.56 billion. The market is expected to grow at 4.82% per annum over the next 5 years.
Below are the expected market volumes by continent of the world for 2021 (according to forecasts of the analytical portal Statista).
Taking into account the availability of both wholesale and retail trade, our target audience can be divided into 2 categories:
1. End consumer.
2. Distributors and dealers who purchase wholesale lots from our company and carry out retail sales to the end consumer through their own channels.
Our sets of mechanical DIY 3D metal models is a new improved type of volumetric mechanical constructors. The unique advantages of our products in comparison with the current market offerings:
- ultra-precise parts of the kit, created using thin sheet metal and patented unique production technology of our own design. These characteristics provide the complexity of forging parts, ease of assembly, the most effective appearance, as well as the ideal mechanics of the finished 3D model. The thickness of our sheet metal is 0.30-0.50 mm, unlike, for example, the competitor Metal Earth, which produces parts from a material thickness of 0.15 mm.
- the addition of electronic components to mechanical models, which makes the assortment even more diverse and interesting to the consumer;
- originality, a variety of designs (including color ones, as well as with lighting - which our competitors do not have) and model ideas (more than 52 already developed today), which will support the unquenchable interest of consumers in our products;
- the presence of large, impressive models in our assortment - on average, our products measure 15-40 cm. This is a high advantage over competitors (for example, the sizes of Metal Earth models are 5-10 cm) and allows us to attract a more solvent buyer;
- unlike many competitors in the market of games, toys and hobbies, we can be proud of the environmental friendliness and nobleness of the materials from which our products are made. An additional advantage is the high strength and durability of the finished model, as well as its impressive appearance. As a result of the latter, from an ordinary "craft" such a model turns into a stylish interior decoration or a spectacular souvenir, creating additional value for the consumer;
- we are focused on continuous development and implementation of innovations, which is reflected and will inevitably be reflected in our further developments. Such an approach will provide us not only with a lot of sales, but also with regular consumers-collectors, for whom our models will become a favorite and always interesting hobby.