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uTrigg

SaaS to raise retention via emotion AI

Ukraine, Kiev region
Market: Information and media, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 17.10.2021
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Idea

Digital AI platform for marketing specialists to raise retention from customers' unconscious emotional feedback.

Current Status

We have TRL 9, as we are working with enterprises.
Additionally, we add an SMB stream of clients for the popularization of our startup.

In total, we have 7 clients that use our solution.

Market

We help marketing specialists of FMCG/retail and bank to increase conversions to 30% from deep customer feedback with emotion AI analytics.
Those industries are more inclined to work with a bigger amount of audience, engaged in ESG activities, and need to use innovation to compete in their red ocean.
We cooperate with digital agencies and business consultants to find such clients quicker via those partners.

TAM: $56 Bln. - Global Emotion AI market in 2024
25,3 Mln. companies in Europe

SAM: 13,5 Mln. companies in Poland (2.5 Mln.), Netherlands (2 Mln.), and Italy (9 Mln.).
SOM: 135k companies - share of uTrigg

Problem or Opportunity

Get raise of profits from customers in automated personalization.
Understand deep customers` needs, motivations, and desires to make them happy from getting services/products.
Only fully satisfied customers will spend 2x times more for the company.

Solution (product or service)

Our mission is to create empathy online between conscious corporations and consumers, especially around ESG and other focuses of company activities.
We help marketing specialists to increase engagement with customers to 30% by deep customer feedback with emotion AI analytics.

Competitors

We have direct competitors are companies, which provide emotion analytics as a product (like, Affectiva). Nevertheless, they propose a variation of technology solutions (which needs web-cameras to detect emotions) and only for the automobile industry.

Still, also we have indirect competitors - survey builders (like Google forms), as only a part of our marketing proposition.
The core value for our clients we definitely bring with emotion AI.

Advantages or differentiators

Uniqueness- emotion analytics from the browser (not from the camera, text, or social network).

Finance

We have two price packages:
1) from SMBs - average $100 per month;
2) from Enterprise - average $10k per 1 client.

1st-year revenue will be $350k.

Business model

Pay as you go for Enterprise customers.
Subscription model for SMB clients.

Money will be spent on

Sales and marketing to conquer the Polish market in-depth.

Offer for investor

200 000k for 5%
Also, we are open to cooperation - get Intros to Polish companies.

Team or Management

Risks

As any small startup is all about scaling fast.

Incubation/Acceleration programs accomplishment

Startup Wise Guys - Spring 2021
YC school - Autumn 2020
Silicon Valley In Your Pocket (SVIYP) - Summer 2020

Won the competition and other awards

We have awards for uTrigg:

TOP-1O startups, that were chosen by polish corporate accelerator - Space3ac.
So we are expanding in the Polish market - 2021

TOP-10 at the international conference IT arena (East Europe), 2020
TOP-10 startup in Ukraine, 2020
TOP-50 international startups in Vietnam - 2020

TOP-50 early data startups in Europe (by EU commission program), 2019
TOP-20 in MarTech in East Europe, 2019

Invention/Patent

We commercialize a range of scientific articles (with the addition of our own unique approach).
As we are scientists by eduction (chemistry and biology) + have more than 10 years of leading IT company before the startup.
So we made a unique AI of emotions and behavior grasping.

Photos

Photo 1 - SaaS to raise retention via emotion AI

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video