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uTrigg

SaaS to raise retention via emotion AI

Украина, Киевская область
Отрасль: Информация и СМИ, Искусственный интеллект
Стадия проекта: Действующий бизнес

Дата последнего изменения: 17.10.2021
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Идея

Digital AI platform for marketing specialists to raise retention from customers' unconscious emotional feedback.

Текущее состояние

We have TRL 9, as we are working with enterprises.
Additionally, we add an SMB stream of clients for the popularization of our startup.

In total, we have 7 clients that use our solution.

Рынок

We help marketing specialists of FMCG/retail and bank to increase conversions to 30% from deep customer feedback with emotion AI analytics.
Those industries are more inclined to work with a bigger amount of audience, engaged in ESG activities, and need to use innovation to compete in their red ocean.
We cooperate with digital agencies and business consultants to find such clients quicker via those partners.

TAM: $56 Bln. - Global Emotion AI market in 2024
25,3 Mln. companies in Europe

SAM: 13,5 Mln. companies in Poland (2.5 Mln.), Netherlands (2 Mln.), and Italy (9 Mln.).
SOM: 135k companies - share of uTrigg

Проблема или Возможность

Get raise of profits from customers in automated personalization.
Understand deep customers` needs, motivations, and desires to make them happy from getting services/products.
Only fully satisfied customers will spend 2x times more for the company.

Решение (Продукт или Услуга)

Our mission is to create empathy online between conscious corporations and consumers, especially around ESG and other focuses of company activities.
We help marketing specialists to increase engagement with customers to 30% by deep customer feedback with emotion AI analytics.

Конкуренты

We have direct competitors are companies, which provide emotion analytics as a product (like, Affectiva). Nevertheless, they propose a variation of technology solutions (which needs web-cameras to detect emotions) and only for the automobile industry.

Still, also we have indirect competitors - survey builders (like Google forms), as only a part of our marketing proposition.
The core value for our clients we definitely bring with emotion AI.

Преимущества или дифференциаторы

Uniqueness- emotion analytics from the browser (not from the camera, text, or social network).

Финансы

We have two price packages:
1) from SMBs - average $100 per month;
2) from Enterprise - average $10k per 1 client.

1st-year revenue will be $350k.

Бизнес-модель

Pay as you go for Enterprise customers.
Subscription model for SMB clients.

Целевое назначение инвестиций

Sales and marketing to conquer the Polish market in-depth.

Предложение инвестору

200 000k for 5%
Also, we are open to cooperation - get Intros to Polish companies.

Команда или Руководство

Риски

As any small startup is all about scaling fast.

Прохождение Инкубационных/Акселерационных программ

Startup Wise Guys - Spring 2021
YC school - Autumn 2020
Silicon Valley In Your Pocket (SVIYP) - Summer 2020

Победы в Конкурсах и другие награды

We have awards for uTrigg:

TOP-1O startups, that were chosen by polish corporate accelerator - Space3ac.
So we are expanding in the Polish market - 2021

TOP-10 at the international conference IT arena (East Europe), 2020
TOP-10 startup in Ukraine, 2020
TOP-50 international startups in Vietnam - 2020

TOP-50 early data startups in Europe (by EU commission program), 2019
TOP-20 in MarTech in East Europe, 2019

Изобретение/Патент

We commercialize a range of scientific articles (with the addition of our own unique approach).
As we are scientists by eduction (chemistry and biology) + have more than 10 years of leading IT company before the startup.
So we made a unique AI of emotions and behavior grasping.

Фотографии

Фото 1 - SaaS to raise retention via emotion AI

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Идея
Текущее состояние
Рынок
Проблема или Возможность
Решение (Продукт или Услуга)
Конкуренты
Преимущества или дифференциаторы
Финансы
Инвестировано в прошлых раундах, $
Бизнес-модель
Целевое назначение инвестиций
Предложение инвестору
Команда или Руководство
Менторы-советчики
Лид-инвестор
Риски
Прохождение Инкубационных/Акселерационных программ
Победы в Конкурсах и другие награды
Изобретение/Патент
Фотографии
Видео о продукте
Презентация