Postello

Our Customers are founders and owners of small-medium businesses in the United States and English-speaking countries that spend, on average, ten hours a month creating posts for their business on social media. That's why we want to change the status quo and allow founders to spend time on more useful things. We are creating a service that generates posts (text + image) using artificial intelligence for social media in seconds.

- Testing our product with FFF (friends family and fools)
- Get feedbacks from users
- Implementing this feedbacks in new version
- Get ready to new application for seed grant from USF
- Onboarding digital marketing director to the team

User portrait 1 - https://drive.google.com/file/d/1lw6X9Qde0if4TwFCrEixvQSDJMQSiu0Z/view
User portrait 2 - https://drive.google.com/file/d/1jHU4DmFYMWRI9gmnnMH8rl19c510I30h/view

1 - https://www.oberlo.com/blog/small-business-statistics 30.7 mln SME in USA
2 - LinkedIn analysys gave us 1.650 mln SME in learning, beverage, healthy field
3 - 64% of SMB uses social media https://www.oberlo.com/blog/small-business-statistics
4 - 2.5% innovators

Solo Entrepreneurs, SME
Location: US
A content marketing budget:
Solo Entrepreneurs 20 hours+1000 usd
SME - ≥5000 usd

GAGR of content creation market is equal to 18%

1) High costs for the introduction of social networks, which frighten small and medium business owners before the introduction of social networks.
2) Contact a copywriter / SMM specialist, which takes a lot of time.
3) Time to find a specialist or company for copywriting.
4) Poor text.
5) High cost of quality text/content.
6) Time to create text and content yourself.

Creation of a service for automatic creation of content for social networks by artificial intelligence, which will allow to obtain accessible and high-quality content without cooperation with a copywriter at the request of the user (here and now).

This will help business owners to get quality and accessible content for posts on social networks, based on their needs, which will make the creation of such content easy and without causing large financial costs and unnecessary nerves.

Analysis by competitor in the form of a table on the link: https://docs.google.com/document/d/1Vm4xNQW7jeJcGzxlng_ZihcfyqXpO-Vt6bPfX67BpkM/edit?usp=sharing

Benefits:

- A unique way to generate text. We trained our model on a unique property.

- Team

Revenue structure:

1) Financial income from the main economic activity
2) Investments to accelerate the growth of the company
3) Grant programs

Costs:

1) Salary (Product Development)
2) Software for the company
3) Marketing
4) Legal issues (legal support)
5) The cost of training artificial intelligence
6) Equipment
7) Contractors
8) Rent
9) Events

Subscription
49.99$ PM
499.99$ PY
7 days free trial

Beta:
- Leads from cust dev
- SMM (Facebook ads)
- Outbound marketing
- Email marketing
- Google ads

Release:
- Associations
- Content marketing
- Affiliate Program
- Blog
- Events
- ProductHunt

Partnership:
- Brand24
- Wishpond
- Adzooma
- Insense
- Promo.com
- SocialChief
- Buffer
- Hootsuite
- Quuu
- betalist

Основные Метрики:
- Conversion rate (CR)
- Click-through rate (CTR)
- Cost Per Click (CPC) Cost Per Action (CPA)
- Cost per lead (CPL)
- Customer Acquisition Cost (CAC)
- Return on ad spend (ROAS)
- Return on Investment (ROI)
- Average revenue per user / client (ARPU / ARPC)

will be determined after the test crash

1) Salary (Product Development)
2) Software for the company
3) Marketing
4) Legal issues (legal support)
5) The cost of training artificial intelligence
6) Equipment
7) Contractors
8) Rent
9) Events

YEP (winner), Demium, UCU Center of Entrepreneurship (winner), USMAC (soon).

- ТОП 140 стартапов в мире по версии WebSummit 2020.
- Трансляция на WebSummit 2020: https://vimeo.com/486024057
- Победа в USF и получение $25000: https://youtu.be/RUvmvrsOwIs
- Получение $10000 от USF на прохождение обучения в акселераторе USMAC
- Дошли до полуфинала Lviv IT Arena 2020
- Победа в двух акселерационных программах (YEP и Center of Entrepreneurship UKU)
- Startup Club от Мінцифры (3й выпуск)
- Выступление СЕО на мероприятии от Интернет Ассоциации Украины: https://youtu.be/MJJ-0TIwcrY
- Выступление СТО на мероприятии посвященное искусственному интеллекту: https://youtu.be/fX_zJyR0Nu8
- Интервью для английского издания (подкаст): https://podcast.socialsongbird.com/1433959/6616618-postello-interview-ai-for-social-change