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Animal ID

A platform for pet owners to keep pets safe and healthy

USA, California
Market: Services, Another, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 01.02.2021

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Idea

We develop a digital pet ID in the APP that helps pet owners to keep their pets safe and healthy.

Current Status

- 160 000 B2C users registered,
- ~8K new users monthly (3X growth of new monthly users registrations for the last 6 months)
- 28K APP installs (Since August 2020)
- MAU - 9K
- 5% Conversion rate to Premium subscription (in the US)
- 30K monthly Revenue (3X growth for the last 7 months)

Market

- Almost $100B was spent on pets only in the US in 2020, and the market is growing up to 4-5% each year.
- In our focus dogs and cats owners (~180M)
- Target age group - 25-44 (female 67%, male - 33%)

Problem or Opportunity

Millions of pets are getting lost every year. It's difficult to find a pet without a visual tag in the US. Pet owners are taking care to prevent the loss of a pet. Usually, they use two types of identifiers: ISO microchips and visual tags with contact information.
The other opportunity is that pet owners don't want to have many APP to manage the safety and health of their pets (diary, reminders, records, docs), communicate with other pet owners or veterinarians, buy products and services.

Solution (product or service)

We created a digital pet ID in the APP that can be connected with any type of widely used identifiers. We spread QR code ID Tags on the market that can be personalized and give additional features to pet owners in the APP: to track records, documents, reminders, etc. In the next step, we are going to add the possibility for users to manage all their purchases of products for pets and to communicate with others inside the platform.