Photo - CarpeDiem
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CarpeDiem

Catch your beauty moment. Everywhere. Anytime.

Ukraine, Kyiv city
Market: Services, Mobile applications
Stage of the project: Idea or something is already done

Date of last change: 13.03.2020
Min investment
$  30.000
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Total required
$ 61.000
Rating
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Idea

CarpeDiem is an appointment scheduling app for all beauty professionals and customers. CarpeDiem helps to master beauty professionals' schedule, accept bookings online and market their services. With CarpeDiem every customer may easily find a beauty spot based under ratings, location, price, desired date&time and make booking 24/7.

Current Status

- Market research completed,
- Developed UX|UI of User Interface,
- Partnership with media (fashion&tech magazines, Instagram bloggers) reached,
- Arranged sales team.

Market

60000 of beauty spots in Ukraine, 25000 - in other CIS countries (Estonia, Latvia, Lithuania, Belorussia)

Problem or Opportunity

Nearly 69% of beauty spots and independent beauty masters in Ukraine still handle their bookings by making records in paper notebooks, chatting in various messengers (Viber, WhatApp, Insta, etc.) regarding free dates& times they have and when they will be able to accept a client for a visit, paying fees for assistants to keep and advertise their Instagram business portfolios.

Quite often, such approach leads to time wasting on booking (both client's ones and beauty spot's), mess up with details of appointment (wrong date/time), lack of advertising (study shows that people choose a beauty spot based on ratings and feedbacks, but not based on pictures in Instagram); for a busy client - it limits options to book appointment at the most comfortable and free time, due to lack of recommendations - going to wrong beauty specialist when in a new city, inability to calculate time on road, etc.

Solution (product or service)

CarpeDiem app will allow to:
- have a self-service client booking (appointments will be automatised, 24|7),
- create and keep client portfolio (client information will be organised in booking app and will allow to keep records of things like birthdays, booking history, no-shows, and contact information - all will help to build deeper client relationships),
- marketing and loyalty tool (one click to send out a discount/hot sale notice, happy hours, etc.)
- book and appointment in 3 clicks 24|7, saving time, stand in line, choose a couple of services within one salon,
- choose beauty master per feedbacks, ratings, location, price etc.,
- receive personalised discounts.

Competitors

Ukraine:
- Lavanda app,
- Mavka app,
- Dikidi
Russia:
- МойПрофи,
- Dikidi
No competitors in other CIS countries.

Advantages or differentiators

- easy business model,
- all features in one app,
- best design.

Business model

4.99 USD/month subscription (to be paid by beauty salon/master, always free for customers).

Money will be spent on

- Android and iOS app,
- Web platforms,
- Marketing

Offer for investor

20% in stock

Team or Management

5,00
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Product Video