Photo - NUTIS
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NUTIS

Smart glasses, app, bracelet automate food control processes

Ukraine, Kyiv city
Market: Medicine, Food industry, Gadgets , Artificial Intelligence, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 31.05.2020
Min investment
$  20.000
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Total required
$ 50.000
Rating
equalizer из 1000
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Idea

We want to use elements of artificial intelligence and smart glasses to make food identification for food control and calorie counting automotive.

Current Status

We have finished a prototype of full complex, but we need investments to create a big food database to launch the first version of the mobile app.

Market

NUTIS is directed towards two target audiences. The first is sportsmen and people who want to lose weight as it becomes extremely popular. Based on production statistics from Play Market​​, we estimate NUTIS to be integrated instead of the usual mobile app for diet and food control or fitness bracelets over the next 2-4 years. However, this is a conservative estimate, given that worldwide car manufacturing is a booming trend, with over 10 million downloads for each app and more than 100 million people who use fitness bracelets or special equipment. Our percentage range indicates that we should be able to equip as many as 770 million people by NUTIS upon maximization of our market ceiling. The second primary market is people with diabetes or any other illness that require strict food control. In 2017, the Healthline​​ estimated that there were more than 29.1 million people who suffer from illnesses such as diabetes in the USA. Two in every three sick men are typically using browsers to find necessary information about a certain food, for instance, they need to know the amount of sugar in a product and after searching consumer needs to know if it does not have a harmful effect on health.

Problem or Opportunity

After speaking with people with diabetes and discussing problems they are facing in real life we found out that they spend a lot of time searching and browsing information about sugar in a certain dish, they said that it is especially hard when a meal includes different products. Another problem they facing is exotic dishes, for example when customers are traveling they do not know regional food and all the specifics of these products.

In 2016, only 14% of people continue to follow a diet after the first month. The main mentioned reason is the lack of time for searching for full information about food. Calorie counting became extremely popular but it still very hard and customers need to enter everything in the app instead of Google Chrome or Safari. That is the reason people lost time manually searching and filling data about their nutrition.

Solution (product or service)

1. Bracelet - simple bracelet with a flexible corpus created fr om silicon and has functions such as counting calories (only activity) and has heart rate activity control. So it vibrating if the pulse is extremely higher than the normal value.

2. Overlay for glasses - the overlay that can be worn with any rim, it is attached by flexible rubbers bands. The overlay has a display, a sensor button, a camera, and a system with mirrors. When the user presses the sensor button, the camera takes a picture of the food that is located in front of the customer. This frame is sent to the server wh ere the pre-learned neural network detects food and give full necessary data about products. This information is illustrated on the lens in front of the eye of the person.

3. Mobile App
Consists of full registration that include formal registration: email, password, and full name and informal registration for constructing a good diet: goal weight, current weight, and height. The user also can mention that he has his own diet in registration, so the customer will be able to write it in our app. A person can be registered as a simple user or as a trainer. The main body of the NUTIS app includes Daily report, Monthly report, Food track, My diet, Food identification, and Settings screens. The app collects data from bracelets and overlay, this information is illustrated in graphs in Daily report and Monthly report screens. Food track screen shows all the food that was consumed in the current day, it includes a table with calories, weight, and food labels. In My Diet screen, users can see and correct a full diet for every day. Customers can get data about food by taking a picture on the screen called Food identification. The consumer can sign out, change the language, count BMI or open QR code/QR-code scanner. If the user has registered as a trainer, he can scan the QR code of another user and he will have access to all data about consumed food.

Competitors

https://drive.google.com/file/d/1jCXS6jWxXzDbUjSJsdcrdvxlohULjHeq/view?usp=sharing

Advantages or differentiators

https://drive.google.com/file/d/1jCXS6jWxXzDbUjSJsdcrdvxlohULjHeq/view?usp=sharing

Finance

For the first year, our complex estimated to be sold as a physical gadget in stores such as Rozetka or Amazone. The price for the first complex is 300 $ it is for a year guarantee and a year of using all functions of our app.

Discounts: It is unreal to get a database with all exotic products so we are providing a 5% discount for one month if the user uploads more than 150 photos of dishes that we do not have in our database. If a person uploads more than 500 photos he receives a 15% discount for the next month. Rural price for one month of using our app is 3,25 $ but if a person wants to buy access for a full year it will cost only 2,80$ per month

Money will be spent on

Creating a large product database and minimize the size of the glasses

Offer for investor

$45000 for 5% of the company

Team or Management

Incubation/Acceleration programs accomplishment

Participated in UF incubator

Won the competition and other awards

Sikorsky challenge finalists, Diamond Challenge finalists

Invention/Patent

Filed and filed a patent application, utility model

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Product Video