Photo - Caer Sidi
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Caer Sidi

Service for uniting physical and digital game content

Ukraine, Kyiv city
Market: Internet and IT, Entertainment, Blockchain, Virtual and Augmented Reality, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 11.02.2020
Min investment
$  50.000
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Total required
$ 800.000
Rating
equalizer из 1000
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Idea

Caer Sidi is a service that provides game developers with a toolkit for boosting monetization of their projects and increasing the level of player engagement.
Our technology gives an opportunity to create phygital (physical + digital) products. Figurines of game characters, collectible cars, weapon models, and just awesome accessories open unique content and give daily bonuses for players. Phygital products are always near the players, ready to involve them into the game. Nintendo, Blizzard, Lego, and Disney already sell such interactive souvenirs from their games.

Current Status

The beta version of caersidi.net is already available. The platform sells products of 3rd-party developers. We have the phygital integration with the cross-real game Altar: The War of Gods and are creating phygtal projects for Happy Farm (the mobile game with over 100k MAU). The activation system for phygital products has been implemented. The platform supports payments with bank cards and cryptocurrencies. Our site has working customer care. All the necessary legal entities and the Caer Sidi trademark have been registered.

Clients pipeline: There are over 140 gamedev leads in our sales pipeline. We are creating test projects for Wargaming (WoT) and Blackwood (Warface), and are communicating with Amazon Games, Tencent, Plarium, and many others

Market

The market is big & growing
There’re 2-2.4Bn active gamers in 2019, projected to grow up to 2.7-2.8Bn in 2021 (7-8% CAGR). Currently there’re 5000+ gamedev studios. Gaming industry is a $150Bn+ market with 8-13% CAGR. #1 market is the US ($36.9B), $2 is China ($36.5Bn).
As industry experts state, merchandise is the Next Big Game Monetization Strategy. More players are apt to show off their game fandom in real life (25% of gamers buy merchandise at least once, 7.7% do it regularly). Merchandise and collectables represent part of a $13 billion industry in the US.

There are almost no services on the market for integration of cross-reality features into gaming products. The closest offer is made by tabletop.id, but it hasn’t entered the market yet. Other competitors work only in the digital segment.

At the same time, the competition in the market for video and tabletop games is huge. The developers are in constant search for opportunities to monetize their products. They often have to use grey schemes, which leads to deep crisis in the area of digital content.

Caer Sidi offers Phygital Gate that allows developers to find transparent ways to monetize their products and get possibilities to further growth. One successful case of integrating phygital assets will create a chain reaction in such a highly competitive market and will motivate all the other participants to use the cross-
real integration.

Developers
The number of game development companies grows by 26% per year.
According to Steam, this platform had 7.043 developers in 2017 and 8.923 in 2018.

Players
The number of players grows by 5.6% per year. There are more than 2Bn of players around the globe, and annually 112M more people start playing actively.

Problem or Opportunity

The main problem of the digital products at the moment is insufficient effectiveness of monetization or ROMI (Return of marketing investments). This index is gradually decreasing due to the market saturation and gradual decline in the value of digital products for the end-users.

The problem of physical products (tabletop games and miniatures) is the lack of a specialized platform for efficient interaction of the developers and end-users that offers analytics and the possibility to ship additional game content to the players.

Solution (product or service)

Our product is a cross-real service that helps to increase the end-user involvement in a particular project. So, it helps to increase the indexes of customer retention and LTV with following boost of ROMI.

For the developers, it’s an additional monetization method through phygital products (cross-sales).

From the point of analytics, the service will be most useful for physical gaming products, such as tabletop games and miniatures. The integration of phygital features into a physical product allows collecting valuable for business information from the end-users and interact with them directly.

Phygital products give a great method to boost monetization of gaming projects and engage new and existing users. Companies need significant resources to implement this feature on their own. As a result, many companies do not even consider this option. The market has no full-fledged service for integrating phygital features into 3rd-party projects. Only some proprietary solutions exist, such as amiibo from Nintendo.

Competitors

The biggest players of the phygital market

Figurines and cards amiibo from Nintendo, interactive figurines Skylanders from Activision, miniatures Disney Infinity, and figurines Lego Dimensions - these are phygital products, released by huge corporations. For 4-5 years already, they help to increase sales, engage users and strengthen brands.

These products have been made especially for the ecosystems of their brands. The companies do not plan to scale this technology to other projects. Caer Sidi provides a cross-real ecosystem as a service. It focuses on medium and large gaming products (both physical and digital). The service offers various types of phygital integration: from the easiest one that asks for minimum efforts to the most difficult one that needs lots of developers involved.

Advantages or differentiators

In general, Caer Sidi offers integration of phygital products or Merch 2.0 (interactive merchandise) as a turnkey solution. The key advantages are:

1. The SaaS model for B2B segment;
2. Open API for the integration;
3. Cross-platform - the integration with video/tabletop games and collectible miniatures;
4. Inventory to store assets and work with them (transfers, trades, activation, and unpacking);
5. Activation of phygital products without using any special devices - a modern smartphone is enough;
6. System of activating phygital products, which are distributed through offline
trading networks;
7. Merch 2.0 - interactive merchandise, connected to specific data (achievements in a particular game, statistics of a hero or esports player);
8. Online platform for distribution phygital products with the possibility to accept Fiat and crypto payments;
9. Integration of the service with the distributed registry that increases the value of assets and improves transparency of transactions and security of storing.

Finance

Caer Sidi revenue streams can be seen here - https://drive.google.com/file/d/1Ov9sZZAaPdjnX-KvxmritCTE0OI146Wo/view?usp=sharing

More details could be shared over a personal meeting.

Business model

The business model is better described in our evaluation -

More details could be shared over a personal meeting. Don't hesitate to give us a call!

Money will be spent on

- Production and logistics
- Development and support
- Marketing (B2B & B2C)
- Back office

Detailed cash flow can be shared after a personal meeting

Offer for investor

Will share over a personal meeting

Team or Management

Risks

Some barriers prevent entering the market.
The product is still adapting to the market needs and demands of the current customers. We are finalizing the onboarding process for developers and improving our offer.
The goal is to make the onboarding as simple as possible for both the content creators and players.

Technological barriers:
1. Adaptation of the platform to the simplified connection of video and tabletop games, as well as collectible miniatures.
2. Compilation of flow for getting traction from games - which information to take and how to do this correctly.

Legal barriers: EU introduces new laws that complicate the work of marketplaces (GDPR, PSD2). This is a significant barrier for our company because we work in Europe and plan to enter other markets. We have to adapt our business model to demands of regulators.

Key client: The current task is to start working with a big client from the game industry. It’s a difficult task and significant barrier because not all the processes are settled properly.

Production: At the moment, we work with two contractors. Still, we are negotiating with manufacturers from China, which could take care of this part.

Logistics barrier: The same as with the previous item, the goal is to form the ecosystem and transfer these tasks to third-party contractors.

Access to clients: To reach B2B clients, we use mostly ABM approach, networking, and participation in professional events. We use mass-marketing for reaching B2C clients + influencers in different game genres.

Incubation/Acceleration programs accomplishment

Startup Training Camp by Rocket DAO in Minsk - 1st place

Won the competition and other awards

GameGroove Mastermind in Kyiv - 1st place
Startup of the Year in Minsk - 2nd place
New York pitch Day in Minsk - 2nd place

174th Startup Battle in Kyiv - 1st place

Photos

Photo 1 - Caer Sidi

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video