Photo - Caer Sidi
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Caer Sidi

SAAS for creating and managing phygital products

Ukraine, Kyiv city
Market: Internet and IT, Entertainment, Blockchain, Virtual and Augmented Reality, Mobile applications
Stage of the project: Operating business

Date of last change: 30.07.2020
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Idea

Caer Sidi is a B2B software solution that seamlessly boosts marketing and sales.
We do it by connecting physical merchandise with digital perks and rewards through NFC tags — we call it phygital products or Merchandise 2.0.
This creates unique positioning, individual user experience, and increases brand loyalty.

Current Status

- The solution is ready;
- A partnership with printbar.ru, one of the major online branded merch resellers in CIS;
- Several pilots. Including DeLonghi and the biggest betting company in CIS;
- 4 of 10 the biggest CIS blogger’s agencies are in our pipeline;
Before COVID revenue up to $6 193.

Market

Target audience:

- $6.5Bn* Bloggers and Influencers;
- $330Bn* Branded merchandise for bloggers and entertainment.

*annual revenue in 2019.
*post-COVID data

Problem or Opportunity

- Content monetization;
- Low retention;
- Merchandise is boring;
- Counterfeit of merch;
- No connection with the end-user.

Solution (product or service)

Caer Sidi solution is a product's webpage builder allowing businesses to create Individual interactive pages for each asset activated by NFC tags.

Value of digital twins:

- Access to unique media content;
- Connection with a user delivers the individual experience;
- Proven ownership and history, asset transfer possibilities;
- Bundles, daily bonuses, and other gamification mechanics;
- Social media sharing: personalized messages and videos;
- Cross sales and upsells;
- Advanced advertising channel.

Competitors

https://www.themonetizr.com/
https://www.eongroup.co/
https://evrythng.com/
https://verisium.com/

Advantages or differentiators

In general, Caer Sidi offers integration of phygital products or Merch 2.0 (interactive merchandise) as a turnkey solution. The key advantages are:

1. The SaaS model for B2B segment;
2. Open API for the integration;
3. Activation of phygital products without using any special devices - a modern smartphone is enough;
4. No app install needed - working via web app;
5. Inventory to store assets and work with them;
6. System of activating phygital products, which are distributed through offline
trading networks;
7. Integration of the service with the distributed registry that increases the value of assets and improves the transparency of transactions, security of storing, and counterfeit protection.

Finance

- $2-$5 license cost for one item connected with Caer Sidi;
- 5-15% revenue share from Merchandise 2.0;
- Subscription - 2021 perspective.

Money will be spent on

- Development and support;
- Marketing (B2B & B2C);
- Back office.

Detailed cash flow can be shared after a personal meeting

Offer for investor

Will share over a personal meeting

Team or Management

Risks

Some barriers prevent entering the market.
The product is still adapting to the market needs and demands of the current customers. We are finalizing the onboarding process for B2B/B2C and improving our offer.
The goal is to make the onboarding as simple as possible for both the content creators and players.

Technological barriers:
1. Adaptation of the platform to the simplified connection of video and tabletop games, as well as collectible miniatures.
2. Compilation of flow for getting traction from games - which information to take and how to do this correctly.

Legal barriers: EU introduces new laws that complicate the work of marketplaces (GDPR, PSD2). This is a significant barrier for our company because we work in Europe and plan to enter other markets. We have to adapt our business model to demands of regulators.

Key client: The current task is to start working with a big client from the game industry. It’s a difficult task and significant barrier because not all the processes are settled properly.

Production: At the moment, we work with two contractors. Still, we are negotiating with manufacturers from China, which could take care of this part.

Logistics barrier: The same as with the previous item, the goal is to form the ecosystem and transfer these tasks to third-party contractors.

Access to clients: To reach B2B clients, we use mostly ABM approach, networking, and participation in professional events. We use mass-marketing for reaching B2C clients + influencers in different game genres.

Incubation/Acceleration programs accomplishment

Startup Training Camp by Rocket DAO in Minsk - 1st place

Won the competition and other awards

- GameGroove Mastermind in Kyiv - 1st place
- Startup of the Year in Minsk - 2nd place
- New York pitch Day in Minsk - 2nd place
- 174th Startup Battle in Kyiv - 1st place

Photos

Photo 1 - SAAS for creating and managing phygital products

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video