Caer Sidi

Caer Sidi is a B2B software solution that seamlessly boosts marketing and sales.
We do it by connecting physical merchandise with digital perks and rewards through NFC tags — we call it phygital products or Merchandise 2.0.
This creates unique positioning, individual user experience, and increases brand loyalty.

- The solution is ready;
- A partnership with printbar.ru, one of the major online branded merch resellers in CIS;
- Several pilots. Including DeLonghi and the biggest betting company in CIS;
- 4 of 10 the biggest CIS blogger’s agencies are in our pipeline;
Before COVID revenue up to $6 193.

Target audience:

- $6.5Bn* Bloggers and Influencers;
- $330Bn* Branded merchandise for bloggers and entertainment.

*annual revenue in 2019.
*post-COVID data

- Content monetization;
- Low retention;
- Merchandise is boring;
- Counterfeit of merch;
- No connection with the end-user.

Caer Sidi solution is a product's webpage builder allowing businesses to create Individual interactive pages for each asset activated by NFC tags.

Value of digital twins:

- Access to unique media content;
- Connection with a user delivers the individual experience;
- Proven ownership and history, asset transfer possibilities;
- Bundles, daily bonuses, and other gamification mechanics;
- Social media sharing: personalized messages and videos;
- Cross sales and upsells;
- Advanced advertising channel.

https://www.themonetizr.com/
https://www.eongroup.co/
https://evrythng.com/
https://verisium.com/

In general, Caer Sidi offers integration of phygital products or Merch 2.0 (interactive merchandise) as a turnkey solution. The key advantages are:

1. The SaaS model for B2B segment;
2. Open API for the integration;
3. Activation of phygital products without using any special devices - a modern smartphone is enough;
4. No app install needed - working via web app;
5. Inventory to store assets and work with them;
6. System of activating phygital products, which are distributed through offline
trading networks;
7. Integration of the service with the distributed registry that increases the value of assets and improves the transparency of transactions, security of storing, and counterfeit protection.

- $2-$5 license cost for one item connected with Caer Sidi;
- 5-15% revenue share from Merchandise 2.0;
- Subscription - 2021 perspective.

- Development and support;
- Marketing (B2B & B2C);
- Back office.

Detailed cash flow can be shared after a personal meeting

Will share over a personal meeting

Some barriers prevent entering the market.
The product is still adapting to the market needs and demands of the current customers. We are finalizing the onboarding process for B2B/B2C and improving our offer.
The goal is to make the onboarding as simple as possible for both the content creators and players.

Technological barriers:
1. Adaptation of the platform to the simplified connection of video and tabletop games, as well as collectible miniatures.
2. Compilation of flow for getting traction from games - which information to take and how to do this correctly.

Legal barriers: EU introduces new laws that complicate the work of marketplaces (GDPR, PSD2). This is a significant barrier for our company because we work in Europe and plan to enter other markets. We have to adapt our business model to demands of regulators.

Key client: The current task is to start working with a big client from the game industry. It’s a difficult task and significant barrier because not all the processes are settled properly.

Production: At the moment, we work with two contractors. Still, we are negotiating with manufacturers from China, which could take care of this part.

Logistics barrier: The same as with the previous item, the goal is to form the ecosystem and transfer these tasks to third-party contractors.

Access to clients: To reach B2B clients, we use mostly ABM approach, networking, and participation in professional events. We use mass-marketing for reaching B2C clients + influencers in different game genres.

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