Photo - Web Application with Online Tools for Self-Management
42698

Web Application with Online Tools for Self-Management

Ukraine, Kyiv city
Market: Internet and IT
Stage of the project: Operating business

Date of last change: 11.11.2019
Min investment
$  10.000
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Total required
$ 200.000
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Idea

Upkit is a modern web application that allows its users to manage their goals, motivation, tasks and time. We support a community of ambitious people who want to work effectively, achieve goals and share them with others.

Our primary mission is to create a platform that helps people keep their mood in good and optimistic state, eliminates the complexity of managing lots of projects and tasks as well as increases efficiency of self-management.

Current Status

Upkit web application has been launched in September, 2019. A list of current features includes: a tool for goals management, a tool for tasks and time management, a tool for motivation and visualization, an affiliate program, checkout with LiqPay service.

So far we have 20 users without strong marketing. 5 affiliates in our partnership referral program.

Market

Customer profile:
- A young ambitious person
- Age: 16-30
- Location: Ukraine, English-speaking countries, Russian-speaking countries, World (after scaling)
- Interests: Daily Inspiration and Motivation, Motivational Quotes, Mindfulness, Self-awareness, Task management, Procrastination, Time management, Motivation, Goal setting, Planning, Motivational Words, Personal organizer, Personal Development Books, Task manager, Self-confidence, Productivity, Personal Growth and Development, Motivational speaking or Personal development
- Behaviors: Technology early adopters

Ukrainian market is relatively small comparing to Europe and USA. It is chosen as a playground before launching on those major markets. According to our marketing data, the target audience in Ukraine is about 1 500-5 000 users, world - 150 000 - 500 000 users.

Problem or Opportunity

Everyone has a Dream. It is tough to achieve, isn’t it? You really need to come up with a detailed plan. Even more, you need to maintain unbreakable and motivated spirit and stay disciplined all the time. Our online tools for self-management are here to help.

Solution (product or service)

We provide a comprehensive modern web application with tools for personalities:

Goal Setting And Planning. Define your dreams as attainable goals. Plan them thoroughly using milestones, sprints and labels, prioritize the work required to be done, set deadlines and execute.

Everyday Inspiration And Motivation. Accumulate inspiring media content (pictures, videos) and visualize your dreams to sustain positive mood, high motivation and focus on what's important.

Keeping Your Mind Organized. Even if you have thousands of tasks, our tools will help you to stay organized. Using the tools you can group tasks into goals and milestones, sort them by time, priority, execution status, etc.

Time Tracking And Management. Accurate time planning, the golden balance between working and resting time might be overwhelming. If you are seriously concerned about finding such a balance and want to enhance time planning skills, our time tracking tools will help you to understand how you spend this invaluable resource.

Competitors

- Goal Tracker & Habit List & Workout Calendar, Intrasoft - 1 000 000+ app installs
- Habit Tracker, App Holdings - 1 000 000+ app installs
- HabitHub - Habit and Goal Tracker, Randome Studios - 500,000+ app installs
- Goal Meter: Goal Tracker, Habit Changer,To-Do List, Goal Meter Studio -
500,000+ app installs
- GoalTracker, Mobillion - 100,000+ app installs
- goalmap - SMART goal setting to stay motivated, GOALMAP - 100,000+ app installs
- Goalist: Daily Planner, To-Do, Time & Goal Tracker, Cambiastic - 100,000+ app installs

Advantages or differentiators

The indisputable advantage is that Upkit is a social networking web application for self-development, motivation and goal achievement. We help people to build themselves in outstanding personalities, we support a community where people grow and become leaders.

Key differentiators:
1. We build strong social networking in our community while providing tools for self-improvement and self-management
2. Out platform and tools tailored for individuals, not teams
3. We provide free and paid services
4. We retain our users much longer than a regular mobile app, which can be easily deleted and forgotten
5. We are focused on efficiency of our tools
6. Our tools are much richer than an average mobile application
7. We are on mobile, tablet and desktop, not only mobile
8. We use cutting-edge technologies for our platform

Finance

Average user payment is $5.00 per month. In the next 5 years we expect to have more than 1 000 000 registered users and 50 000-100 000 monthly paying users.

Business model

We have a subscription-based billing model. From the start a user can create unlimited public goals and motives and up to 3 private goals and 15 private motives. If this is not enough, the user has an option to buy a premium plan, that allows creating unlimited private goals and motives.

Money will be spent on

The money will be spent on:
1. Marketing - 30%
3. Product improvements, Staff salary - 60%
4. Incorporating into Europe and America markets - 10%

Offer for investor

Totally depends on the investor. We are open to any negotiations and give away up to 40%.

Team or Management

Risks

As with every technology product, if marketing fails, the competing companies may occupy the vast majority of market so that we will not be able to survive.

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Product Video