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Comin

Comin is an online system for impulse buying.

Украина, город Киев
Отрасль: Интернет и ИТ, Торговля
Стадия проекта: Действующий бизнес

Дата последнего изменения: 06.10.2019
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Идея

Comin provide solution which helps bloggers to increase revenue by making it easier for readers to impulse buy – embed a widget with a product tied to the content of a blog post. Readers make purchases directly on trusted website with a simple checkout process. After readers (buyers) to return to the original post.
The result? An increase in conversion rates, from readers to buyers.

Текущее состояние

We have full functionality system. We have tested our system and now we are launching with 20 partners on UA market.

Рынок

The global ecommerce market is $2.77 trillion dollars. And it is still growing fast. 23% of this revenue is generated through affiliate marketing. A quarter of this generated revenue goes through blog websites.

Проблема или Возможность

Online impulse buying is quite difficult. Why? Impulse buying is: I see it, I can buy it easily here and now. However when you see an advertisement on a blog page and you click it, it actually takes you to a different store, on a different page. You need to use a new interface. And then in order to do the purchase, you need to go through a complicated checkout process. It is not convenient and it is painstakingly slow. That is not impulse buying at all. Unfortunately that is how all affiliate marketing works today.
And according to statistics 84% of bloggers use this way of monetization. But affiliate marketing is laborious, time-consuming and requires special skills. As a result, nearly 70% of bloggers earn zero money.

Решение (Продукт или Услуга)

The solution is an online system for impulse buying that makes affiliate sales more efficient. Now you can go ahead: buy quickly, make a checkout and immediately come back to the page.
An ecommerce widget with a product which is tied to the content of a blog post. Readers make purchases directly on trusted website with a simple checkout process. After readers (buyers) close the pop-up and stay on the original page. It is easy to use and easy to understand. As a result it enhances the conversion rate 1.5 times.

Конкуренты

Admitad, Skimlinks, SaleAshare

Преимущества или дифференциаторы

But all of competitors work on different principles. They redirect readers to a different page and don't tie the product to the blog page content.

Финансы

We are planning to attract 120 customers per month. And CAC is $99. Minimal income for one customer $96. Lifetime period is 6 month.

Бизнес-модель

Comin gets a fee (up to 6%) from each sale. If the price of a good is $30 we will get up to $1.8 from this sale.

Целевое назначение инвестиций

Marketing, development, legal costs, setup and operation expanses.

Предложение инвестору

Up to 10% for $500k

Команда или Руководство

Риски

Some of the whales, for example Amazon, will develop a similar system.

Прохождение Инкубационных/Акселерационных программ

Passed the incubation program in EO business incubators from may to october 2019.

Победы в Конкурсах и другие награды

Finalist of Startup Competition at Lviv ITArena.
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Идея
Текущее состояние
Рынок
Проблема или Возможность
Решение (Продукт или Услуга)
Конкуренты
Преимущества или дифференциаторы
Финансы
Инвестировано в прошлых раундах, $
Бизнес-модель
Целевое назначение инвестиций
Предложение инвестору
Команда или Руководство
Менторы-советчики
Лид-инвестор
Риски
Прохождение Инкубационных/Акселерационных программ
Победы в Конкурсах и другие награды
Изобретение/Патент
Видео о продукте
Презентация