Video blog for auto travelers to preview the upcoming trip with the opportunity to share with other members of the community their comments and remarks on the road in an interactive format.
Project site is under construction. A beta version is being tested. Search for a company to develop a mobile application.
Commercial target audience - services for autotravelers.
Consumers of the resource are autotravelers.
The approximate minimum target audience size is 45 thousand using the example of 2 channels on YouTube in Europe:
Channel 1 on YouTube "Polish roads" - 375 videos, 87 thousand views per month, Polish channel (5 thousand subscribers)
Channel 2 on YouTube "European Roads" - 835 videos, 46 thousand views per month, European channel (11 thousand subscribers)
Problem or Opportunity
Hundreds of millions of people around the world travel, travel on business trips by car. For many, the profession is associated with constant travel by car. When planning a trip to an unfamiliar area, the driver views information about the upcoming journey to the Internet: area maps, sites with information about this area, photo, scattered videos, gets a general view of the road.
The information received is missing:
travel route video; video of the road at different times of the year and different weather conditions; video of passing difficult road junctions; video entry and exit from parking lots, cities, airports, train stations, gas stations, campgrounds, tunnels; video travel to hotels, restaurants, to attractions
Solution (product or service)
The RMV service, in addition to recording and viewing routes, allows you to make notes on important road sections on the video, leave comments about the distance traveled. Also provides a system of statistics and ratings of routes by popularity.
Amateur video channels about travel.
Advantages or differentiators
Linking to the map of video clips and convenient preview of the planned route. The system of ratings of the entire road and individual sections of the road.
Advertising when watching a video (tourist locations, places of rest)
when moving from point A to point B, disregarding intermediate settlements, we show 2-3 advertising blocks related to point B.
ad impressions - 135 thousand according to the model 4 dollars per 1 thousand impressions = profitability of 540 dollars per month. (pessimistic forecast)
monthly subscription $ 100 per month. (Gas stations \ Campings \ Service stations of non-brand service \ Souvenirs)
* in Europe there are 130 cities with a population of over 500,000, including 49 "million-plus cities"
10 subscriber companies in the city
130 * 10 * 100 = 130 thousand dollars per month.
Fixed brand advertising without geotargeting bindings (car brands, car sharing)
10 auto companies with a subscription price of $ 500. in months
10 * 500 = 5 thousand dollars
Advertising business model and crowdsourcing
Money will be spent on
1. Adding functionality to the site, for easy adding videos and specifying points of following.
2. Creating a mobile application for easy playback of video fragments. (Taking into account the server software)
3. Creating a mobile application for the convenience of recording video with geopoints.
4. Expand the functionality of the application, implement the markers and mechanisms to share, transfer to the navigator.
5. To conduct an advertising campaign to attract active participants.
6. Implement the “miles more” mechanism to stimulate both operators and consumers of the system
7. Monetize the advertising channel
8. Work with camping sites, hotels, car-care center, car rental along the captured tracks
Offer for investor
The proposal will be announced in the negotiation process.