Photo - Pikalka
play_arrow
View
36754

Pikalka

Scan&Go mobile app for shopping w/o cash desks and cashiers

Ukraine, Kyiv city
Market: Internet and IT, Trade, Services
Stage of the project: Idea or something is already done

Date of last change: 09.03.2019
Min investment
$  100.000
Total required
$ 100.000
Rating
equalizer 329 из 1000
help
Calculated and estimated occupancy of the project (more about ratings)
My rating
1
2
3
4
5
6
7
8
9
10
Average rating:

Idea

O2O (online to offline) mobile application for shopping in malls without consultants, cash desks and cashiers

Current Status

1st stage of product development completed.
Integration with 1st retailer completed, product launched.
Promotion, scaling and statistics accumulation stage.

Market

Target client: FMCG, DIY, DROGERIE retail chains
Target market: CEE, Asia

Problem or Opportunity

Target client: FMCG, DIY, DROGERIE retail chains.
Problems: high operational cost for cash desks and cashiers, not knowing the buyer, no opportunity to communicate with the buyer during shopping, no opportunity to develop customer jorny and relevant communication
Solution: Pikalka mobile application allows to aknowledge the buer at enterrance to the shop and start relevanmt communication. The App fill missing link in omni channel concept - it connects online and offline worlds. App containes number of marketing modules that allow to communication with the customer immediately during his exact product choise - cross sale/upsale/backend promo (e g when you scan wine, the App offers your favourite cheese with discount). Also the APP decrease operational and capital expenses by decreaseing number of cash desks and cashiers needed.

Solution (product or service)

Product - scan&go O2O mobile platform "Pikalka"

Competitors

No direct competitors in Ukraine at this stage. No analogues at the market.
Potentially - retailers themselves could develop such solutions.

Advantages or differentiators

Unified mobile platform for daily shopping

Finance

Monetisation model - license fee from retailers, either:
1- risk free model: intergration with client ICT infrustructure and product launch is free of charge. Licence fee as small % from each receipt (variable fee)
2- upfront fee model - integration and one off license fee (fix fee)

Business model

Opereational and Development: internal

Marketing: shared with retailers

Sales:
Local sales - internal competences and agent model
Foreign sales - agent model and JV model

Money will be spent on

Development stage 2, Marketing&Sales

Offer for investor

up to 25%

Risks

Retailers develop such products by themselves

Incubation/Acceleration programs accomplishment

no

Won the competition and other awards

no

Product Video

Website address

Comments: 1
Віка К
В супермаркетах Carrefour внедрили такие пикалки для самообслуживания.

You need to login

5,00
1
2
3
4
5
1 voice
Log In/register
arrow_back
EN
more_horiz
close
visibility162
star0
Add to favorites
Delete from favorites
share
close
thumb_up0
Like
Unlike
Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Website address