Analyzing moments of consumption has always been one of the most interesting applications by social media monitoring. Even simple text posts are already very interesting to brands. But photos give you the most important information on how people interact with your product or brand. YouScan has developed a unique image recognition technology powered with Artificial Intelligence, which allows marketers to detect brand logos, scenes and objects on user photos in social media. It gives them a unique opportunity to truly "see" the moments of consumption and find actionable consumer insights.
Current Status
Established solution used by global brands, such as Nestle, Google, Auchan, L'Oreal and others.
Market
Worldwide
Problem or Opportunity
Analyzing moments of consumption has always been one of the most interesting applications by social media monitoring. Even simple text posts are already very interesting to brands. But photos give you the most important information on how people interact with your product or brand.
Solution (product or service)
YouScan has developed a unique image recognition technology powered with Artificial Intelligence, which allows marketers to detect brand logos, scenes and objects on user photos in social media. It gives them a unique opportunity to truly "see" the moments of consumption and find actionable consumer insights.
Competitors
Brandwatch
Talkwalker
Synthesio (IPSOS)
Advantages or differentiators
Best in class image recognition technology, which allows real-time analysis of 100M+ images daily to detect brand logos, scenes, objects
