Pros & Cons

Simple, smart and multi-purpose online productivity tool for brainstorming, decision-making, critical thinking, rating and performance evaluation for teams and individuals

MVP + Alpha testing of the responsive web platform (invitation only)

Thus, the Total Addressable Market worldwide is really huge and includes B2C (Freemium business model + boosted content within social network of public cases) and B2B (SaaS subscriptions for teams) sectors:

PAM - 900+m; TAM - 500+m; SAM - 200+m; SOM 20-50m

B2C:
• Online & offline shoppers (to buy or not to buy?)
• Active consumers - share their experiences
• Bloggers, reviews writers
• Intellectuals and thinkers

B2B:
• Knowledge workers
• Information workers
• Creative industries and creative economy
workers (Marketing agencies, etc.)
• Decision-makers and/or business teams in
organizations of any type, size and industry
• Professional reviews & ratings services

1. Individual and group decision-making is irrational and biased
2. Rational analysis paralysis due to huge and ever growing data
3. Lack of effective tools for critical analysis and performance evaluation
4. Critical thinking is the key skill in modern and future economy to be successful (data by WEF)

Simple, smart and multi-purpose online platform for personal and business teams productivity in brainstorming, decision-making, critical thinking and performance evaluation with unique user experience. The tool itself will remind you of a blank sheet of paper divided between three columns: Pluses, Minuses and Interesting facts (3rd column is optional). This is the most widely used brainstorming approach and critical thinking technique everyone is familiar with and it can be used for both individual purposes to boost personal productivity, as well as for business needs by project teams to optimize communication within decision-making processes in organizations of any type and size. Thus, the Total Addressable Market worldwide is really huge and includes B2C (Freemium business model + boosted content within social network of public cases) and B2B (SaaS subscriptions for teams) sectors.

Brainstorming & Idea visualization - MindMaps
(http://www.mindjet.com - https://www.mindmeister.com - https://bubbl.us - https://www.mindmup.com - https://www.xmind.net - https://mindnode.com)

Team collaboration & Decision-making
(https://www.loomio.org - https://balloonr.com -https://www.groupmap.com - https://realtimeboard.com - https://www.imindq.com - https://www.goconqr.com)

Note-taking & Documentation
(https://evernote.com - https://keep.google.com - Microsoft Excel/Google Tables)

Reviews & Ratings
(https://www.tripadvisor.com - https://www.yelp.com - https://www.producthunt.com - https://www.glassdoor.com)

Publishing & Blogging
(https://medium.com - https://steemit.com - minds.com - https://www.tumblr.com)

Our product and its business model have several competitive advantages
and are different from existing solutions in significant ways:

1. Simple, scientifically proven, well-known and self-explanatory approach to
decision-making, critical thinking and performance evaluation has finally
become a modern and progressive online tool available across all major platforms

2. Integrated dashboard and control panel with statistics, track records, personal messages and advanced notification system to stay on top of progress on personal and shared stories

3. Select between personal, private (for selected invitees) or public access
settings applicable for different life dilemmas and purposes of use in order to work on resolving them as productive as it gets

4. Smart editor is tailored specifically for making hard and complicated choices in life as easy as possible: real-time calculated stats, equalizer mode, automatic points ranking, personal and publics notes, group voting and more

5. Product architected and designed to be used equally efficient by both individuals and teams of any size, across different industries and for multiple use cases in B2C and B2B environment

6. Social infrastructure to maximize efficient collaboration - follow and support bright authors and become a valued part of intellectual community by contributing to its growth and evolution: subscribe to interesting stories, vote, comment, like and share

B2C: Freemium + Ads
B2B: SaaS

15-20 months of runway:
- Double team size every 6-9 months
- Product development
- Product-market-channel fit
- Early marketing efforts
- Profitability

YC SAFE
Angel investment

Challenges

1. Meaningful Stories with valuable content require thorough analysis and
preparation (depending on author's competency and experience):
• Authors would need to synthesize and process big amounts of data in order to present conclusions as clear and short bullet points
• time to invest into content creation could require additional motivation = rewarding system needed - old school subscription rewarding system hides multiple disadvantages for Authors in modern environment and is simply outdated

2. Centralized content and users moderation is outdated either: decentralized and self-regulating community of like-minded thinkers and motivated enthusiasts is the future of social networks

3. Blockchain based crypto rewarding system creation requires top level
developers with corresponding expertise: high competition on the market for blockchain specialists (high and growing demand vs. yet still lower availability)