Фото - Global Ads Network
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Global Ads Network

Global ads Network

Украина, Киевская область
Отрасль: Информация и СМИ, Блокчейн, Криптовалюты, Искусственный интеллект
Стадия проекта: Есть идея или наработки

Дата последнего изменения: 27.06.2018
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Идея

Global Ads team is building the world’s first AI fueled programmatic multimedia
ad exchange based on blockchain and smart contracts technology. Our goal is
to create a global decentralized network that is going to unite all existing types
of advertising media in one secure ecosystem.
We are creating a programmatic advertising platform that will allow
advertisers to reach the target audiences via Digital, TV, Cinema and OOH
advertising channels simultaneously, worldwide, with the technology to do it
reliably and at scale.

Текущее состояние

We have a full on working website, token, White paper, token model and a team to develop a platform.

We have a ready partnership with one of the best PR agencies and we are ready to go marketing plan to start an ICO marketing campaign, together with the arrangements to start a roadshow to showcase our idea.

Рынок

Global Adspend in 2017 was US$559bn, 77% of it is shared between Digital, TV and OOH which is US$430bn

The value of digital advertising sold programmatically will rise from US$57.5bn in 2017 to US$84.9bn in 2019, growing at an average rate of 21% a year. Zenith ROI

PWC predicts that programmatic TV will represent 30% of global TV ad revenue by 2021, whereas a study by Videology suggests it would be closer to 50%

Programmatic OOH ad spend in 2017 was US$2bn. Manga Global

Проблема или Возможность

Roughly 50-70% of advertising budget is wasted on agency fees, technology fees, fraudulent traffic, bots ect. meaning that only 50-30% actually reaches publishers and media owners, and being spent to reach users and potential customers, while due to the lack of transparency and real-time data there is almost no way for advertisers and brands to check this and react in any sort of way.
There is no online marketplace to by TV and OOH advertising space directly.

Решение (Продукт или Услуга)

Global Ads team is building the world’s first AI fueled programmatic multimedia ad exchange based on blockchain and smart contracts technology. Our goal is to create the first ever programmatic ad-platform that will allow advertisers to reach the target audiences via Digital, TV, Cinema and OOH advertising channels simultaneously, worldwide, with the technology to do it reliably and at scale.
The proposed platform is a one-stop shop for the advertising industry. It will become a conduit for both advertisers and publishers linking them together in a transparent, fraud-free environment. For publishers, it will allow to receive payments for the campaign right after its finished instead of waiting for 60-90 days as it currently happens and their inventory to be sold to the highest and most relevant bidder, therefore creating the most value for them and their visitors. For advertisers, it provides clarity of costs up front and one site allowing the viewing of multiple publishers via multiple media, allowing costs to be quickly and easily reviewed, together with high quality real-time analytics. The aim of the platform is to be the choice for advertisers to go to and manage their business advertising needs in a transparent manner avoiding the requirement of joining multiple sites. It will bridge the gap between publisher and advertiser re-addressing the balance of power back to them from the agencies and 3rd parties through the competitive bidding system and bringing equilibrium to the market.

Конкуренты

Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a corporate restructuring of Google on October 2, 2015.

Bidswitch by IPonweb - BidSwitch is a global infrastructure & marketplace for the real-time advertising ecosystem. It provides a range of ecosystem-level services that enable more than 350 Supply and Demand technology partners around the world to quickly, efficiently connect & trade inventory with each other across display, mobile, native, video, DOOH & TV formats.

Google’s DoubleClick – a digital programmatic advertising platform. Google is the most popular ad platform in the world and DoubleClick is it programmatic subsidiary. Google have already entered programmatic TV market in North America and are testing programmatic OOH, so it is logical to assume that in the next couple of years we may see Google coming up with similar to our solution for the advertising industry.

Преимущества или дифференциаторы

AI engine
Blockchain
Instant payments to Publishers
Ability to integrate with other ad networks (SSPs)

Бизнес-модель

Under the proposed business model the Company will charge on a commission basis. The proposed rate on the inventory to be sold through the platform is between 5% to 10%, which is favorable compared to the industry average of between 15% to 30%.

Целевое назначение инвестиций

This will be applied as follows:

License and legal $ 15,000
Platform Prototype $ 65,000
Marketing $ 150,000
ICO Road Show $ 60,000
Working Capital $ 10,000

TOTAL $ 300,000

Предложение инвестору

The Company is seeking $300,000 - $800000 in exchange for an equity and tokens.

Команда или Руководство

Риски

Initial Funding: The Company requires the initial funding to develop the business in a structured and timely fashion. Without funding the ability to grow the business would be severely compromised. Growth would be slower and affect the ability to bring the platform to the market increasing the risk of another company developing a similar platform and taking market share.

New Competitors: In all industry sectors, new competitors enter the market from time to time and in order to keep ahead of competition the Company shall seek to build a loyal publisher and advertiser customer base.

Existing Competitors: The Company’s existing competitors may upgrade their platforms to copy the platform seeking to increase market share. In order to combat this the Company will seek to increase its brand awareness to publishers through a focused marketing campaign.

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