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Development of programs with use of innovational solutions

Sevastopol
Market: Internet and IT, Information and media, Computers, office equipment, Artificial Intelligence
Stage of the project: Prototype or product is ready

Date of last change: 02.05.2018
Min investment
$  70.000
0
Total required
$ 1.200.000
Rating
equalizer 345 из 1000
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Idea

Firm Panasoft has developed technologies having positive unique qualities. Existing graphic editors have many tools for editing images, but have no sufficient opportunities for creation of images. Mostly vector applications are used for creation of images. Our app Images Generator combines properties of raster and vector programs. It allows to expand opportunities and to improve consumer qualities of programs.

Current Status

Amount of sales is still not big as the program practically was not advertised. The purpose of the loan is improvement of the documentation, design of the program, development of a site and improvement of other commercial properties.

Market

According to report by Transparency Market Research, the global computer graphic market annually grows on 5 and in 2020 will reach 211 billion dollars. A component of the global graphic market is the market of graphic programs, which is estimated in 18 billion per one year. The market of graphic programs in turn shares on segments Imaging, Visualization, Modelling, Video, CAD. Our applications and components relate to categories Imaging, Visualization, Modelling, CAD.
The market of programs of automatic designing of printed-circuit-boards is estimated in 4,5 billion dollars.

Problem or Opportunity

Automation of creation of images is an actual task. At a household level it is necessary for development of WEB graphics, for creation of illustrations, advertisements, congratulatory cards etc. In a science and engineering tasks of visualization, modeling and stacking of graphs are relevant.
The task of automation of designing of printed-circuit-boards remains relevant, as existing routing algorithms not always provide satisfactory quality.

Solution (product or service)

The core product of the company is the graphic application Images Generator. In this program properties of the graphic editor are combined with properties of the program of automatic designing. Images Generator can be used for creation of 2D and 3D images, for selection of clothes and hairdressers, for updating photos and other images, for execution of different circuits and technical figures, for removal of defects of images, for selecting images from a background, for creation of illustrations and advertisements, for creation Web graphics and for many other tasks. Ample opportunities are combined with the small sizes and convenience of using. Such properties are provided by using of line of innovational solutions.
One more developed by firm Panasoft method is topological routing algorithm. This method can be used in systems of designing of printed-circuit-boards and IC and for representation of complex directed graphs that are used in operation of business, manufacture and the analysis of networks. The firm plans to create the tool for representation of graphs on a plane on the basis of the given method.

Competitors

Our competitors are known firms Adobe, Microsoft, AutoCAD and others. Images Generator has more tools for creation of images, than other programs. This was achieved through this program has properties both the vector editor, and the raster editor. We use technologies that are not used by other programs. There are multi-color lines of variable width, volumetric lines, use of trajectories, a method of selecting of image from a background, a method of transformation of raster images with use of directing curve, a method of removal of defects and sharp transitions between colors, a plenty of the built - in shapes, a way of obtaining of unlimited amount of the user shapes and curves of complex configuration. The tool Layers is realized in such a manner that creation of such objects, as illustrations, advertisements and circuits becomes simpler.

Advantages or differentiators

We have significant advantages over our competition. Our biggest advantage is assortment of opportunities and the features, which are not offered by competitors. Use of the developed by us new methods provides these advantages. In our programs original algorithms and solutions, which are difficult for doubling for short time, are used. It provides better quality of our products at preservation of the low prices
Specific and under-served target markets. We see the greatest opportunity for penetration into such market segment as graphic apps for users of initial and an average level.

Finance

We search for investment of 1200000 $. The purpose is improvement of the help documentation, improvement of design of the program, development of a site and improvement of other commercial properties. The important task is realization of an advertising campaign.
We want to release versions of our program for different operational systems, for mobile devices, for Web and a cloud. We want to develop graphic components and plug-ins. On the basis of our solutions we plan to develop such programs as gif animator, portrait creator and others.

Business model

The sales strategy that Panasoft intends to undertake is a multifaceted approach utilizing front-end and back-end revenue streams. Front-end revenue streams are those that are paid directly by the users who will directly utilize Panasoft 's software. Back-end revenue streams are those where incremental "value-added" services are utilized by companies and partners and where Panasoft makes some kind of commission or referral fee from their use. Additional back-end revenue streams include services that are utilized transparently and visitors to the Panasoft's website, such as advertising and click-through revenues.
Panasoft's advertising plan is to take heavy advantage of Internet based advertising campaigns, specifically focused on search engine sites. Additionally, Panasoft will take advantage of traditional advertising media's as well, including newspaper, magazine, and possibly radio and television depending on projected growth.
The public relations strategy has been to create a brand identity for Panasoft with the public and business community.

Money will be spent on

The purpose is improvement of the help documentation, improvement of design of the program, development of a site and improvement of other commercial properties. The important task is realization of an advertising campaign.
We want to release versions of our program for different operational systems, for mobile devices, for Web and a cloud. We want to develop graphic components and plug-ins. On the basis of our solutions we plan to develop such programs as gif animator, portrait creator and others.

Risks

There are significant competitive risks. The respect that name brand companies, such as Adopt, command is powerful. Many consumers trust the name - that's what having a brand is all about! Should such a competitor port a popular application to the Web, consumers would certainly be attracted to the name on the box.
Other important factor is use of our scientific development by competitors. We outstrip the competitors on enough big times. However having significant financial resources they can reduce this lead. Therefore patenting of new ideas is a top-priority task.

Invention/Patent

invention
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Idea
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