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Kiddli - Uber for Parenting

SOCIAL NETWORK FOR CARING PARENTS

Ukraine, Kyiv city
Market: Internet and IT, Information and media, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 22.05.2018
Min investment
$  30.000
72
Collected
Total required
$ 50.000
$ 300.000
Rating
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Idea

An application for parents with small children, where they can share experiences, get advice, show off their children's crafts, buy and sell children's goods, get help while traveling with children, stay connected with their relatives, communicate with like-minded people and find new friends.

A local social network for the world community of parents - without politics, without news, without obscenity.

Current Status

The finished product is now available for Android and iOS platforms.

Right now we have roughly 10’000 downloads in 90 countries (1200 in the last 30 days) so far, with 150 new active Users daily audience, virtually no advertising.

More than 3,500 Facebook page subscribers: https://www.facebook.com/kiddlicom/

More than 1000 subscribers on Instagram:
https://www.instagram.com/_kiddli_/

Market

Target Audience - parents with children from 0 to 10 years of age.

90% of the target audience are women aged 18 to 45 years.

100 million children are born in the world annually. This will grow to 200 M in the next 5 years. Potential coverage of the world market of Kiddli is about 1 billion users a year.

This is a trendy and promising global market. We are focused on the young and rapidly growing markets of Asia, India, and Africa,where 3/4 of the world population is located, and the theme of motherhood is very popular.

Problem or Opportunity

How can moms:
- find expert advice and like-minded people when you travel or move to a new city or even a new country?
- be in touch with relatives and friends when you give all your time to your child?
- get an easy way to social interaction, find and connect with like-minded parents around her, in her city, and all over the world?
- feel secure when you are walking alone with a small child in a park or another area?
- quickly buy and sell children's goods, both new and used?

Solution (product or service)

SOCIAL NETWORK FOR CARING PARENTS
Join experienced Moms and Dads from all over the world.

LIKE-MINDED PEOPLE
Become a member of a network wich gathers like-minded parents near you, in your city, and all over the world.

EXPERIENCE OF MOMS
Friendly advice from other moms on everyday issues. Expert advice on maternity, childcare, healthcare and daycare. Membership in a local online marketplace for children's goods.

PARENTS LIKE YOU
Be in touch with other parents in your city, or all over the world. Get quick access to the Family and Friends circles for comfort and safety.

FAMILY-FRIENDLY PLACES
Easy to find family-friendly places to enjoy with children and your mom-friends. Start an adventure with your child in your area or wherever you are.

BEST SOCIAL FEATURES
Kiddli includes the best social features. This is a perfect place to share your children's crafts with other parents. It can give you reminders of special dates like your friend's children's birthday, etc.

Parenting can be easy when we get together.

Competitors

There is no world leader in this market.

Competitors and their territories:
winnie.com - USA (received a $1.5 million investment in 2016)
peanut-app.io - United States
letmush.com - United Kingdom
ru.mom.life - Russia, United States
parentune.com - India

Advantages or differentiators

Kiddli has ALL of the functionality of all competitors and has additional features. Each competitor has a subset of the functionality of Kiddli.

Kiddli's unique features:
- in-App game and unique features;
- special days reminder;
- Kiddli cryptocurrency Kidcoins;
- Trust Levels (Bronze, Silver, Gold and etc.)

Finance

This App can be downloaded for free.

Invested in previous rounds, $

Business model

We monetize our Users through:
- Ads inside the App (from $0,06 per User monthly)
- In-App Purchases

The built-in game allows us to keep Users in the application longer and monetize them through the purchase of content or unlock special options.

Money will be spent on

- Marketing and territory scaling
- Team growth and project development

Offer for investor

Terns subject to private negotiation.

Lead investor

 
$ 50.000

Risks

- Lack of an advertising budget
- Financial resources for scaling in a rapidly growing market.
Occupation by one of the competitors of the leading position in the world market.

Won the competition and other awards

10 days in the TOP-5 of Google Play Malaysia in the motherhood category (without an advertising budget)!
№6 on Intercontinental Startup Battle, Silicon Valley https://battle.startup.network/en/events/339082/

Photos

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
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Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
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