Photo - Service for effective advertising campaigns
play_arrow
View
11679

Service for effective advertising campaigns - prepared business

Ukraine, Kyiv city
Market: Internet and IT
Stage of the project: Prototype or product is ready

Date of last change: 30.05.2017
Sale price
$  200.000
0
share to sell
8%
Rating
equalizer 231 from 1000
help
Calculated estimates and occupancy of project (more about ratings)
My rating
1
2
3
4
5
6
7
8
9
10
Average rating:

Idea

We help brands broadcast their branded content thought people who are not celebrities but their recommendation matter!
Facebook, Instagram, Youtube, Twitter are have started to replace traditional TV and Radio advertising. As millennials, we use social media every minute - to share our thoughts, emotions and begin to communicate . We believe that everyone has influence and when we combine social media with the potential of word-of-mouth marketing , we are convinced that we can help every brand connect with the right influencers. In this moment of synergy, it's a win-win situation for everyone. Right now 79% of marketers have a huge problem to find right people and influencers across social media and across the globe and we are helping them with all questions.
Marketers and brands spend a lot of time searching influencers, agreeing the price, the brief and the task of a campaign, making pre-payment, post-payment and building analytics of such a campaign. And there are always risks: influencers could take the money and disappear or the post wouldn’t be posted on time, the same risks influencers have on brands. If a brand wants to work with one influencer that's ok, but the average campaign consists of 10-15 influencers which take a lot of time and headache!

Current Status

With MVP we have over 150 brands and over 15,000  influencers. Since January Vitalii  has been focussing on the US  market and since that time we’ve grown from 200 influencers  to over 5000 there + 20% of our revenue today comes from this market.

Annual sales, $

100000

Annual net income, $

20000

Problem or Opportunity

Marketers and brands spend a lot of time  searching influencers, agreeing the price,  the brief and the task of a campaign,  making pre-payment,  post-payment  and building analytics of such a campaign. And there are always risks: influencers could take the money and disappear or the post wouldn’t be posted on time, the same risks influencers have on brands. If a brand wants to work with one influencer that's ok, but the average campaign consists of 10-15 influencers which takes a lot of time and headache!

Solution (product or service)

We developed our solution as the self-serve platform for brands and  influencers.  In less than 15 minutes every marketer can launch global campaigns  with targeted audience and influencers who are interested in their product or brand and in the results receive full analytics with all post in one place.
As for influencers we give them detailed analytics of their social media accounts and they can  create branded content and get paid for this.

Competitors

Famebit.com - focus mostly on video content + half of work done as agency inside the product;
TapInfluence.com- work as an agency, costs a lot for SMEs to work with them;
Boostinsider.com - focus on apps and startups.
Almost all our competitors work as agencies, or work with one social media or focus on a single country (USA). We help every brand, no matter where they’re from, connect with the right influencers for their business  across all social media and across the globe.

Advantages or differentiators

We developed unique algorithms that help us understand the score of influence for every influencer and project unique reach of influencers social media accounts. In such way, we give brands full picture of influencers audience. Also, we are developed detailed analytics about every influencers and show brands details about brands and topics person wrote about previously.

Finance

Brands :
Subscription for Brands - $149 / mo
Commission on ad spending - 25%

Influencers :
Commission for withdraw money 15%

Reason for sale

We need more funding for fast growing and expansion to new markets.

Market

Influence marketing market is young and huge. For last year Thompson announced that over $15B spent on influencers in North America and market growth 15% YoY.

Risks

Our team of 4 already work together more than 2,5 years and during this period we go through very hard period re-organising all the salaries, go through operation breakeven and we know how to become business, but not only burn and raise money.

Product Video

Comments:

You need to login

5,00
1
2
3
4
5
1 voice
Log In/register
arrow_back
EN
more_horiz
close
visibility984
star0
Add to favorites
Delete from favorites
share
close
thumb_up0
Like
Unlike
Does the enterprise work?
Idea
Current Status
Annual sales, $
Annual net income, $
Type of property
Property and assets
Organizational form
Number of employees
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Business model
Reason for sale
Market
Team or Management
Risks
Invention/Patent
Product Video