we create game changing product for micro mobility market - ultra portable e-scooter for city commuters. This unique scooter could be easily fit in a backpack, you could bring it with you everywhere, and boost your travel when you need it.
Design: few working prototypes, not ready for production.
Sales: we proved demand with 67 paying customers on kickstarter
in addition have more than 600 pre-orders on web-site
Problem or Opportunity
E-scooters are the best last-mile solution in 2021, however, there are problems:
1)Modern e-scooters are too heavy and too big for convenient everyday use
2)You can't bring any of the existing scooters to travel with you on the airplane
If you want to own an e-scooter for yourself, it means that you have to carry 20 kilos, 90cm long object with you in the office, cafe, apartment, etc. That's why many people choose to rent instead of ownership. But renting is unreliable: rental scooters often stay with depleted batteries, or there can be no available scooters in your district.
Also sharing a scooter with other people is not hygienically safe.
Solution (product or service)
1)Compact and lightweight FOLDABLE scooter which easily fit into your backpack
2)You can take it with you on a business trip or leisure travel everywhere. Even on an airplane, because it is designed to fit TSA regulation and allowed as in-cabin luggage
Our competitors is all regular scooters as well as scooter rental services,
but no one could give the value we grant to our customers - wheels that is always with you
Advantages or differentiators
*Lightweight - 2 times lighter than existing scooters.
*Ultracompact - possible to take it everywhere.
*Flight approved option - travel with your scooter everywhere
*USB Type-C fast charge
*Less expensive and more reliable than rental scooters.
1) scooter sales (through crowdfunding first, then online, then retailers)
2) accessories and upgrade parts sales
Scooter sales price is about €1000
CAC - €65
COGS - €250 (for at least 1000 units production)
Worldwide micromobility market is huge. Different valuation exist (from $90B to $300B), but most important that hte market is growth with CAGR>25%. At the beginning we focus only on innovators and early adopters, which give us TOM - about $3B.