Development and production of innovative bicycle accessories. The first product is Rinsten Spring, a universal seat seat shock absorber. The best functionality in the market, an incredibly attractive price, opens a new niche. Now, a soft and comfortable ride is available to millions of people around the world. Now several new products are being developed. The prototype of the second product is already ready and this year will be presented at Kickstarter.
Production started. Sold for today 5000 pieces. By the end of the year we plan to sell about 40,000 units. In the next 5 years, we plan to sell about 10 million units.
Rinsten Spring can be used by a cyclist of any weight and on any bike. Small children (weighing 12 kg), who sit first on a bicycle with attached wheels and adults weighing up to 150 kg - for all suitable Rinsten Spring.
For today, Rustin Spring at a price of $ 49.99 opens a new niche in the market of bicycle accessories.
Having no competitors at this price, we have a real "blue ocean" before us.
The world now operates about 1.5 billion bicycles.
We want to cover from 3 to 10% in 10 years.
The bike market is growing by about 2 to 3 percent each year.
Problem or Opportunity
Most cyclists are experiencing problems while riding a bicycle from the unevenness of the road. This is expressed in unpleasant sensations during and after the ride. Some experience pain after a ride. This is coherent with the lack of sufficient depreciation on most bicycles.
A group of scientists from The University of the West of England, led by John Parkin, PhD in transport engineering and his colleague Sainte Cluque, E., began research "The impact of vibration on comfort and bodily stress while cycling".
The results were presented at the 46th annual conference 'The Universities' Transport Study Group' in Dublin, Ireland on the 6-8 January in 2014.
Solution (product or service)
Rinsten Spring is a very simple and incredibly effective device that completely solves the problem of comfortable riding a bicycle.
The widest functional in the market, simple installation and adjustment, an incredibly attractive price make for today Rinsten Spring - the best seat seat shock absorber in the world.
Rinsten Spring can be mounted on any bicycle where a standard saddle is used. Bicycles for the youngest children with extra wheels, teenage bicycles, highway and mountain, city and tourist.
There are many products on the market to solve this problem - seat covers, seats with springs, seat dampers. But today effective solutions cost from $ 150. These are rather complex constructions, their functionality is much lower than that of Rinsten Spring.
Advantages or differentiators
For today, we have a "blue ocean". Rinsten Spring outperforms competitors in all functions, has a low price and high reliability, so it is very attractive for consumers and retail.
Rinsten Spring has a low production cost and high profitability.
Sales we carry out through distributors, retail stores and your website.
We have many inquiries from retail stores from Europe, USA, Japan and Australia. Shipping from China by air greatly raises the price. Therefore, we want to organize warehouses in these regions for the quick and cheap delivery of Rinsten Spring to stores and consumers.
We plan to sell from 50 to 100 million Rinsten Spring in the next 10 years.