Tarlini Bento is a company specializing in the production of convenient lunch boxes for takeaway meals. With a successful track record of 4 years in the US and Canadian markets, we are now gearing up to enter the European market, targeting the UK, Germany, and Poland. Currently offering 19 product variations, we're set to expand our range to 50 unique options. Our mission is to provide high-quality, versatile lunch box solutions that cater to diverse consumer preferences, ensuring convenience and satisfaction on-the-go.
The project is at a mature stage of development. Over the course of four years, more than 60,000 units of the product have been sold, demonstrating successful sales and market positioning. Actively expanding the product line, the company continuously broadens its range, indicating a commitment to growth and business development.
Our client base comprises active urban dwellers, typically aged between 25 and 45, engaged in office work or freelancing. They prioritize a healthy lifestyle but face time constraints when it comes to food preparation.
In terms of hypothetical market size, there's a considerable potential customer base, given the active lifestyles prevalent in modern cities. Particularly with the growing interest in healthy eating and the convenience of maintaining a healthy lifestyle.
Considering the market's consistent growth over the last 5 years and the niche volume on American Amazon at $10 million per month, it's evident that the demand for such products is continually increasing. These figures indicate a sustained upward trend in the demand for convenient meal solutions.
Both the global and local markets likely mirror this trend, especially in developed countries where people lead active lifestyles and aim for healthier eating habits. It's expected that as interest in healthy eating and the number of busy individuals grows, the market for these products will continue to expand.
Проблема или Возможность
Our target customers are busy individuals immersed in urban lifestyles. Their primary challenge lies in the lack of time to prepare and pack nutritious, healthy meals for on-the-go consumption. Our company offers a solution to this problem through convenient lunch boxes made from high-quality, durable plastic. These containers are leak-proof, which is particularly crucial for individuals leading active lives and constantly on the move. Additionally, the inclusion of a fork and spoon in the set enhances their convenience for eating anywhere.
The arguments supporting the necessity for such a product and the willingness of customers to pay for it stem from the daily needs and requirements of busy individuals. The pursuit of a healthier lifestyle and the desire to save time in meal preparation and consumption within the fast-paced urban environment make our product appealing. Furthermore, the ability to avoid food leakage issues and the convenience of having eating utensils included add extra value for which customers are willing to pay.
Решение (Продукт или Услуга)
The product our company, Tarlini Bento, offers is a line of convenient lunch boxes designed for on-the-go meals. These boxes cater specifically to busy individuals who struggle to find time for preparing and packing nutritious food.
Key Features of our product:
High-Quality Material: Crafted from durable, food-safe plastic, our lunch boxes ensure longevity and food safety.
Leak-Proof Design: Our product boasts reliable leak-proof features, making it ideal for transporting soups, sauces, and other liquids without spillage.
Inclusive Fork and Spoon: Each lunch box comes equipped with a fork and spoon, providing convenience for eating on-the-go or at the office.
Spacious and Versatile: The containers offer ample space for various meal sizes and types, accommodating different dietary needs and preferences.
Microwave and Dishwasher Safe: Designed to withstand microwave heat and dishwasher cycles for easy reheating and cleaning.
There are three main competitors collectively holding 40% of the market, it indicates that the market is divided among several major players.
Such concentration may signify market saturation but also suggests room for growth for new entrants. Typically, when multiple companies dominate a market, it can stimulate innovation and new approaches.
Преимущества или дифференциаторы
A modern design often captures attention and helps in creating brand recognition. It can be a key factor in attracting customers, especially if your design stands out from what other players in the market offer.
Using more expensive materials can also provide an edge to your product in terms of quality and durability. This can attract customers who value high standards and quality in the product they purchase.
Both these aspects, a modern design and the use of premium materials, can serve as significant points of differentiation for product in the market.
I am excited to present to you my company, TARLINI, which has been successfully selling lunch boxes on Amazon for the past 4 years. With an annual turnover of $350,000 and a profitability ranging from 15% to 25%, TARLINI has established itself as a reputable brand in the United States. Our team of 4 dedicated members has worked tirelessly to achieve over 6,000 positive customer reviews, building a strong customer base.
As we look towards the future, TARLINI has ambitious plans for growth, and we are seeking a strategic investment of $100,000 to expand our product line to 10-15 new items. This investment will enable us to scale our operations and target an annual turnover of $3,000,000. In return for your investment, I am willing to offer you a 30% ownership stake in the company.