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Native

Learn anything with on-demand live help

Ukraine, Kyiv city
Market: Education, training
Stage of the project: Prototype or product is ready

Date of last change: 30.03.2021

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Idea

Think of education where instead of scheduled classes you choose a single exciting task (e.g., an interview question because you need to prepare for an interview in a foreign language and you have 3 days), prepare, and role play it with a teacher in video chat, 24/7. No scheduling, guaranteed result.

Current Status

Closed beta as part of a pilot with a corporate client.
Smooth onboarding, people like it.

Market

Anyone who wants to learn a foreign language (and later other disciplines as well).
Mostly women (65%), 75% of them 24-38

Problem or Opportunity

1 billion students spend $60B/year to improve their lives and lives of their children. Only 5% start to speak fluently. Lack of realistic practice and feedback/control. Good teachers are few. Their attention is expensive. Scheduled learning is not convenient.

Solution (product or service)

"Decision" should be "solution" and simply correcting such mistakes doesn't change much. The real solution is to give people much experience affordably.

Think of education where instead of scheduled classes you choose a single exciting task (e.g., an interview question because you need to prepare for an interview in a foreign language and you have 3 days), prepare, and role play it with a teacher in video chat, 24/7. No scheduling, guaranteed result.

Competitors

Nothing of the kind exists yet. If patented successfully, it will start that way
All tutors, all tutoring platforms, all language learning apps, all language schools are our competitors. We seek to supplant them completely.

Advantages or differentiators

Absolute flexibility because there's no scheduling.
Low price or low cost because we use teacher attention very efficiently
Best solution in times of COVID
Deep insight into human psychology and how people learn (e.g. languages)
Counter positioning (competition will have to cannibalize their main business to compete with us)
Hard to create quality content
Fast growth (with quality investors)

Finance

- around 75% margin on selling teachers' attention
- placement ads
- market research
- custom course development for B2B
- licensing to B2G and B2B2C
other revenue streams

Business model

Model: Free (self service language games) platform attracts people (because it's super valuable) -> they try our sessions with teachers -> at least 5% pay
Channels: Referral program, SMM, partnerships with influencers.
Metrics: Cohort retention, funnel efficiency, client referrals, etc

Money will be spent on

Content B - 12 FTEs + native proofreading 30K
Content B media - 24K
Content A (freemium) - 24K
Media for content A - 20K
Platform - 12 FTEs - 30K
Design - 6 FTEs - 24K
Marketing - 50K
Patenting - 9K — 60K
Admin, misc and reserve - 50K