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SPHOTS

Virtual product placement of brands in films

Украина, город Киев
Отрасль: Информация и СМИ, Культура и искусство, Развлечение, Услуги, сервис
Стадия проекта: Готов прототип или продукт

Дата последнего изменения: 03.03.2021
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Идея

SPHOTS is SaaS platform offering Brands virtual product placement in international films. By creating a 3D/2D model of the Branded product and featuring it only on its targeted territories, we make product placement affordable and simple.

Текущее состояние

1. Incorporated in Sep 2020 in Estonia
2. Developed an MVP of the platform
3. Added 5 projects to our offering with $10M in Product Placement inventory value
4. Onboarded an international Sales Team of 15 people
5. Proved our concept in Croatia, got 1 Client (Gin brand, Croatia)
6. 5 new promising deals in a pipeline
7. Covered by 6 prominent media outlets
8. Prepared a marketing strategy

Рынок

Total Available Market - $20 Billion,


Small, mid-size business

Проблема или Возможность

Traditional product placement in films is expensive, not geo-targeted, logistically complicated. And absolutely not tailored for small and midsize brands.

Решение (Продукт или Услуга)

SPHOTS enables brands to do virtual product placement in international movies. We create 2D or 3D model of the brand and embed it in films using VFX/CGI technologies. It allows Brands to choose territories they want to target in films that are best fit for their target audience without any logistics hustle.

Конкуренты

There are only 2 direct competitors that do virtual product placement: RYFF and Mirriad. They work with global brands and big studios. Not covering the niche that SPHOTS is targeting.

Преимущества или дифференциаторы

COMPETITORS:
- Work with global brands

- Partner with big studios

- More expensive 

- Focus mostly on the US

SPHOTS:
- Focus on small & medium brands (though can work with global ones)

- Work with independent producers, who are more flexible

- Affordable

- Target European market first, then go global

Финансы

SPHOTS charges a Brand a fee that varies depending on the selected territiory (i.e. Crotia - $1.000 USD, Germany - $10.000 USD).
Based on our Sales forecast (provided we get financing) we can earn $1MUSD revenue during 1st year.
5 years plan shows a scaling strategy with Sales forecast of up to $42 MUSD.

Бизнес-модель

1. SPHOTS acquires product placement rights from film producers
2. SPHOTS sells virtual product placement charging Brands a fee for the service (pricing varies depending on the target territory)
3. SPHOTS pays % of the fee to VFX partners for the artwork
4. SPHOTS gets in average 50% ROI

Целевое назначение инвестиций

We will use investments to:
- fully develop and launch our platform;
- establish our key sales processes, including CRM integration, marketing
automation, customer support;

- hire additional employees and retain current staff on board.

Предложение инвестору

For the total required amount, we offer 20% equity.

Команда или Руководство

Риски

Ability to attract and retain the stuff
Failure to breakthrough with the product – insufficient demand creation

Прохождение Инкубационных/Акселерационных программ

N/A

Победы в Конкурсах и другие награды

N/A

Видео о продукте

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Идея
Текущее состояние
Рынок
Проблема или Возможность
Решение (Продукт или Услуга)
Конкуренты
Преимущества или дифференциаторы
Финансы
Инвестировано в прошлых раундах, $
Бизнес-модель
Целевое назначение инвестиций
Предложение инвестору
Команда или Руководство
Менторы-советчики
Лид-инвестор
Риски
Прохождение Инкубационных/Акселерационных программ
Победы в Конкурсах и другие награды
Изобретение/Патент
Фотографии
Видео о продукте
Презентация