Photo - SPHOTS
play_arrow
View
51440

SPHOTS

Virtual product placement of brands in films

Ukraine, Kyiv city
Market: Information and media, Culture, art, Entertainment, Services
Stage of the project: Prototype or product is ready

Date of last change: 03.03.2021
Show contacts
0
equalizer from 2000
help
Calculated and estimated occupancy of the project (more about ratings)
My rating
1
2
3
4
5
6
7
8
9
10
Average rating:
 

Idea

SPHOTS is SaaS platform offering Brands virtual product placement in international films. By creating a 3D/2D model of the Branded product and featuring it only on its targeted territories, we make product placement affordable and simple.

Current Status

1. Incorporated in Sep 2020 in Estonia
2. Developed an MVP of the platform
3. Added 5 projects to our offering with $10M in Product Placement inventory value
4. Onboarded an international Sales Team of 15 people
5. Proved our concept in Croatia, got 1 Client (Gin brand, Croatia)
6. 5 new promising deals in a pipeline
7. Covered by 6 prominent media outlets
8. Prepared a marketing strategy

Market

Total Available Market - $20 Billion,


Small, mid-size business

Problem or Opportunity

Traditional product placement in films is expensive, not geo-targeted, logistically complicated. And absolutely not tailored for small and midsize brands.

Solution (product or service)

SPHOTS enables brands to do virtual product placement in international movies. We create 2D or 3D model of the brand and embed it in films using VFX/CGI technologies. It allows Brands to choose territories they want to target in films that are best fit for their target audience without any logistics hustle.

Competitors

There are only 2 direct competitors that do virtual product placement: RYFF and Mirriad. They work with global brands and big studios. Not covering the niche that SPHOTS is targeting.

Advantages or differentiators

COMPETITORS:
- Work with global brands

- Partner with big studios

- More expensive 

- Focus mostly on the US

SPHOTS:
- Focus on small & medium brands (though can work with global ones)

- Work with independent producers, who are more flexible

- Affordable

- Target European market first, then go global

Finance

SPHOTS charges a Brand a fee that varies depending on the selected territiory (i.e. Crotia - $1.000 USD, Germany - $10.000 USD).
Based on our Sales forecast (provided we get financing) we can earn $1MUSD revenue during 1st year.
5 years plan shows a scaling strategy with Sales forecast of up to $42 MUSD.

Business model

1. SPHOTS acquires product placement rights from film producers
2. SPHOTS sells virtual product placement charging Brands a fee for the service (pricing varies depending on the target territory)
3. SPHOTS pays % of the fee to VFX partners for the artwork
4. SPHOTS gets in average 50% ROI

Money will be spent on

We will use investments to:
- fully develop and launch our platform;
- establish our key sales processes, including CRM integration, marketing
automation, customer support;

- hire additional employees and retain current staff on board.

Offer for investor

For the total required amount, we offer 20% equity.

Team or Management

Risks

Ability to attract and retain the stuff
Failure to breakthrough with the product – insufficient demand creation

Incubation/Acceleration programs accomplishment

N/A

Won the competition and other awards

N/A

Product Video

5,00
1
2
3
4
5
1 voice
Sign in/Sign up
arrow_back
EN
more_horiz
close
visibility100
star0
Add to favorites
Delete from favorites
share
close
thumb_up1
Like
Unlike
Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video