SPHOTS is SaaS platform offering Brands virtual product placement in international films. By creating a 3D/2D model of the Branded product and featuring it only on its targeted territories, we make product placement affordable and simple.
1. Incorporated in Sep 2020 in Estonia 2. Developed an MVP of the platform 3. Added 5 projects to our offering with $10M in Product Placement inventory value 4. Onboarded an international Sales Team of 15 people 5. Proved our concept in Croatia, got 1 Client (Gin brand, Croatia) 6. 5 new promising deals in a pipeline 7. Covered by 6 prominent media outlets 8. Prepared a marketing strategy
Total Available Market - $20 Billion,
Small, mid-size business
Problem or Opportunity
Traditional product placement in films is expensive, not geo-targeted, logistically complicated. And absolutely not tailored for small and midsize brands.
Solution (product or service)
SPHOTS enables brands to do virtual product placement in international movies. We create 2D or 3D model of the brand and embed it in films using VFX/CGI technologies. It allows Brands to choose territories they want to target in films that are best fit for their target audience without any logistics hustle.
There are only 2 direct competitors that do virtual product placement: RYFF and Mirriad. They work with global brands and big studios. Not covering the niche that SPHOTS is targeting.
Advantages or differentiators
COMPETITORS: - Work with global brands - Partner with big studios - More expensive - Focus mostly on the US
SPHOTS: - Focus on small & medium brands (though can work with global ones) - Work with independent producers, who are more flexible - Affordable - Target European market first, then go global
SPHOTS charges a Brand a fee that varies depending on the selected territiory (i.e. Crotia - $1.000 USD, Germany - $10.000 USD). Based on our Sales forecast (provided we get financing) we can earn $1MUSD revenue during 1st year. 5 years plan shows a scaling strategy with Sales forecast of up to $42 MUSD.
1. SPHOTS acquires product placement rights from film producers 2. SPHOTS sells virtual product placement charging Brands a fee for the service (pricing varies depending on the target territory) 3. SPHOTS pays % of the fee to VFX partners for the artwork 4. SPHOTS gets in average 50% ROI
Money will be spent on
We will use investments to: - fully develop and launch our platform; - establish our key sales processes, including CRM integration, marketing automation, customer support; - hire additional employees and retain current staff on board.
Offer for investor
For the total required amount, we offer 20% equity.