The insole has a moisture-absorbing antifungal and antibacterial effect, which is achieved due to the properties of hemp fabric and 7Gram composite. The business is based not only on the production of insoles, but also on the construction of a full cycle - from sorting and collecting waste, to organizing local recycling stations to receive and process waste and produce the composite.
The production of the 7Gram composite is organized, a patent is pending, sales of insoles through the website is established, negotiations were held with Intertop, WOG, Socar with a general request for the supply of 160,000 pairs.
Problem or Opportunity
The insole solves the problem of unpleasant odor caused by bacteria. The unique patented technology for the production of a composite based on coffee grounds and cellulose obtained from the recycling of a disposable cup has a moisture-absorbing antifungal and antibacterial effect, which is achieved thanks to the properties of hemp fabric and 7Gram composite.
The disposable paper cup is made from virgin cellulose (which is the reason for the destruction of millions of trees), and covered with a thin plastic film (which turns into microplastic, covering the seas and oceans). Business refuses to deal with this problem, because it is a complex technological and logistical task.
As a result, only 4% of the cups are currently recycled. The rest - pollutes the
Solution (product or service)
Local collection and processing of coffee grounds and disposable cups, followed by the production of a 7Gram composite.
Organized in two 20-foot containers, the 7gram recycling station provides processing and creation of a unique composite.
The composite is sent to the sewing industry for the manufacture of insoles using hemp fabric, as well as for the production of slippers (hotel and home) and packaging cardboard with coffee scent.
The existing alternatives (hemp insoles and similar products) do not use the principle of responsible consumption and recycling, but most importantly, they do not have the properties of our composite (antibacterial, aromatizing, moisture-absorbing)
Advantages or differentiators
The 7Gram composite is a unique development, consisting of 100% recycled waste with the addition of silver ions.
The main income comes from the sales. A reasonable margin between cost and retail price, great CAC/LTV allows both intermediaries and franchisees and 7Gram itself to earn money.
Money will be spent on
Working capital and creation of a compact production line based on a 20-foot container.