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uTrigg

uTrigg

Ukraine, Kyiv city
Market: Medicine, Education, training, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 30.07.2020
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Idea

We inspire corporate innovative companies to think & act in a different way within communication with their customers.
People have emotions, by which they choose what to do, whom to believe, and what to buy.
We digitalize the most untouchable thing - emotions. That helps to build strong marketing relationships with customers.

Current Status

1)
Finally, we settled our first 3 Enterprise clients. And actively continue to add more, with which we are at the stage of hot negotiations.

2)
Previously we had Pilots with big corporates (December 2019).

Market

200 Bln+
Companies that registered and need for advanced data gathering and analytics
Total available market

15 Bln+
Companies that spend on data gathering and analytics
Total target market

150 M+
Share of uTrigg
Behavioral analytics

Problem or Opportunity

Target Audience is not age or gender anymore. It`s more about the emotional state of a potential client, his psycho type, and his deep values.
Marketing budget spending is about 100B$.
It can be more specific if the focus will on the emotional state of a person (not to what social class, or color of skin he belongs).

Corporates have a chance not just speaking about "personal attitude" to each customer but really MADE it with our ML tool. Marketing departments need to understand WHO really is their customers by their behavior and emotions via an online channel.

Solution (product or service)

uTrigg - help to raise conversion rates in online sales (Marketing, Education, Research).
As we detect clients' moods by their behavioral patterns in the browser (specifically, non-verbal channels) in surveys.
Thus, the company gets more empathy in communication with their clients (and employees).
 

Competitors

Survey Monkey, TypeForm, Zoho (just in terms of our touchable part - web forms).

Advantages or differentiators

1. Micro behavioral profiling

2. Raise of conversions in sales

3. Real-time actions (just trigger it!)

Finance

1 year - 270K $
2 year - 1,6M $
3 year - 6M $

Business model

SaaS platform, b2b segment.

1) Subscription (SMBs)
- from 25$ per admin/per month

2) Pay as you go (Enterprise)
~ 1$ per 1 submission/web-form

Money will be spent on

Marketing, sales, and development optimizations (for quicker setup of Enterprise).

Offer for investor

5% per 100K $

Team or Management

Risks

We wouldn't like to be misunderstood by our TA, because we are not only web-forms (online surveys) platform.

That`s why we positioning our uTrigg as deep tech analytical tool.

Incubation/Acceleration programs accomplishment

Yes.
YC-school, Wise Guys, Silicon Valley in the Pocket.

Won the competition and other awards

TOP-10 startups in Ukraine, 2020 year
TOP-50 Europe early data startups (by EU commission)
TOP-20 MarTech startups in East Europe
TOP-10 at IT arena conference (East Europe)

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video