We would like to attract an investor - a financial partner in the business to buy the premises in which our kindergarten operates, in order to increase the profitability of the business and reduce the risks of dependence on the landlord.
The project is a modern private kindergarten in Holosiivskyi district of Kiev.
The kindergarten operates for 7 years and is part of a network of 15 innovative kindergartens and schools in Kiev, Kharkov, Odessa and Dnepr. Mode of operation: 7 days a week, 365 days a year. Designed for 30-60 children, the average occupancy rate of 60-90%.
We also sell our business franchise in Ukraine and plan to enter international markets.
Client segment: parents of children aged 1.5 to 7 years.
Target client portrait:
a family with an average and upper middle income, aged 25 to 45, with one or more children in the family, one or both working parents with higher education, for whom the personal comfort and development of the child, pedagogical approach and the level of kindergarten services are important, based on respect for and care for the child.
As of 02'2021 in the Goloseevsky district of Kiev, where our kindergarten is located, 7'241 applications for admission to the kindergarten in the 2021/2022 academic year were officially registered. In total, there are 52 communal and 39 private kindergartens in the Goloseevsky district, which physically cannot meet the current market demand.
The need for vacant places and new kindergartens is growing - more than 32,000 children are born in Kiev every year. In addition, more than 200 thousand nonresident labor migrants aged 24 to 34 live in Kiev, for most of whom the issue of kindergarten for a child is also relevant.
Problem or Opportunity
The problem is an acute shortage of kindergartens in the capital:
- according to the Department of Education and Science, Youth and Sports of the Kiev City State Administration, in all districts of Kiev, without exception, preschool educational institutions are overcrowded by 23%;
- today the queue for kindergartens is scheduled for several years ahead. And, despite the legislation, there are 35-40 children in groups of municipal kindergartens;
- 34 thousand children do not go to kindergartens because there were no places for them. Such data were provided by ex-Minister of Education Anna Novosad in 2020.
New opportunities for our clients:
- convenient conditions for admission and stay in a modern kindergarten;
- small groups and high quality education;
- care and individual approach to the development of the child's talents;
- convenient location, flexibility of visit and personal delivery;
- psychological, physical and environmental safety of the child.
Yes, our business has competitors and existing alternatives. Our area has 52 communal and 38 private kindergartens, but these are not enough to meet the needs of the target market.
In turn, our kindergarten is one of the leaders in the field of preschool educational institutions due to the high standards of education, the quality of the services provided and the presence of an adjacent territory for games.
Advantages or differentiators
High quality of services -> trust -> recognition:
1) more than 16 years of experience in the field of preschool and school education;
2) a network of 15 innovative kindergartens and schools in Kiev, Kharkov, Odessa and Dnipro;
3) professional and friendly team;
4) high standards of education and quality of services.
Basic income: a monthly subscription fee for visiting a kindergarten, amounting to the equivalent of $350 - $550, taking into account the type and number of sections attended by the kid.
- periodic payments for visiting a weekend group, a child development club,
- one-time payments for visiting the playroom, children's birthdays, specialist advice (child psychologist, speech therapist, massage therapist), etc.
Average monthly profit: $7'000- $12'000.
In the next 5 years, we forecast an increase in monthly profits up to $20'000 per month due to the reduction of rent payments (after the purchase of the premises) and the redistribution of funds for development - ensuring the maximum load of the kindergarten and the monetization of the business.
Business model: B2C sales to parents of children from 1.5 to 7 years old.
Sales channels and main metrics:
- direct sales through outdoor advertising in the kindergarten microdistrict, advertising in adjacent modern houses and new buildings;
- additional sales channels: children's clinics, specialized printed publications;
- online sales through the website of our kindergarten and pages on social networks, online advertising, target forums, online publications and communities.
Solution (product or service)
The solution to the problem of shortage and quality of kindergartens in Kiev is a modern private kindergarten.
For 16 years we have been working in the field of preschool and school education. Our kindergarten has been operating for 7 years. We know the market and the needs of our customers, we love children, we keep up with the times and modern education standards.
Our team consists of highly qualified trendsetters, teachers, tutors and mentors with international experience.
Our kindergarten uses progressive world programs and methods of upbringing, development and teaching children:
- according to the Montesori system;
- Science Technology Engineering Arts Mathematics;
- development of leadership qualities according to Stephen Covey and other methods,
- personalized training;
- developmental and creative studios, sports sections, language classes, child psychologist / speech therapist / massage therapist, children's birthdays, etc.
We work with children from toddlers to first graders 365 days a year. Parents have the opportunity to choose a convenient visiting schedule: full or part-time, weekend groups, a playroom, a children's development club.
We have a full 5 meals a day healthy food. All furniture is made of environmentally friendly materials, exclusively organic hygiene products and household products, an air purification and ionization system is installed, humidifiers, vacuum cleaners with an aquafilter and a separator are used. The territory of our kindergarten is under round-the-clock security and video surveillance.
We surround each child with love and care - children go to our kindergarten with pleasure, and parents are calm for their kids.