Vgreen uses hydroponics, and the best growing conditions for your plants are provided by fully automated lighting and watering. Multiply sensors allow constant monitoring and control on smartphone.
Поточний стан
MVP is ready and tested. Mechanical R&D done. 3d model ready.
Ринок
We are focusing on GCC (Gulf region countries) and in B2B segment (corporate offices). We focus on this segmentation because of the main hydroponic feature - water saving. Water is an expensive resource in the Middle East, maybe more expensive than the oil ). There is no competition in B2B segment so on target market (720 MUSD/year, 15% annual growth) we definitely have first mover advantage.
Проблема або Можливість
Mostly all offices are decorated with plants. Leading researchers across the globe prove the positive impact of plants in the office for productivity, health, and well-being.
Common and global problem - plants die. 65% of indoor greens die. So businesses need to pay a fee for plant service companies.
Рішення (Продукт або Послуга)
What is more important than greens for B2B clients? Money! With Vgreen customer has both – cost cutting and green office. On one hand customer is increasing revenues by high employee efficiency. On the other hand costs cutting on green office because 5 Vgreens are 10 times cheaper than bills from plant service companies.
Конкуренти
Herbert, Ogarden, GoForO2
Переваги або дифференциатори
Vgreen - кількість рослин 14, настінний - так, автоматизація - так, вага 7 кг, гідропоніка - так, ціна 220 євро. Herbert - кількість рослин 15, настінний - так, автоматизація - так, вага 12 кг, гідропоніка - так, ціна 540 євро. Ogarden - кількість рослин 80, настінний - ні, автоматизація - так, вага 41 кг, гідропоніка - ні, ціна 904 євро. GoForO2 - кількість рослин 6, настінний - так, автоматизація - ні, вага 5 кг, гідропоніка - ні, ціна 230 євро.
Фінанси
The business model is the “Gillette” or "Razor and Blades" model when the main revenues come from seed cartridge sales.
Бізнес-модель
Revenue model is the “Gillette” model when main revenues come from seed cartridge sales. Vgreen has recurring revenues built in the product. 1 Vgreen is designed for 14 cartridges. So average 48 cartridges for 1 Vgreen per year. “Cartridge” business model is perfect for recurring revenues by subscription. Main metrics : 1 рік EBITDA $264K , net income $6,4K 2 рік EBITDA $580K , net income $313K 3 рік EBITDA $987K , net income $692K 4 рік EBITDA $1382K , net income $1061K 5 рік EBITDA $1797K , net income $1446K
Цільове призначення інвестицій
$30K - finalise electronic R&D, creating pre-serial prototype , start of manufacturing. $300K - scaling on GCC target market.
