MOODua

MOODua is the marketplace of gifts and flowers, designed to help gift-givers pick the best presents based on AI and recipient's personality. We offer a unique technology that will save customers time, help them choose the best gift and make the process of gift-giving easy and stress-free.

During the last half-year we’ve been operating as an ordinary marketplace and building up a base: partnership, selecting best products, researching, advertising. Now we have a prototype on our website, which is already being actively used.
Here is some traction for last 6 month:
$20,951 revenue in the last 6 months
454 Orders
$45 Average check
30% Users bought more than once
60 Sellers

Oure customer segment:
According to our survey 57% of our users are women and 43% are men. They are aged 25-34 living in Ukraine or having relatives and friends in Ukraine. They work mainly in business, IT, service, education, marketing. They are fond of travel, music, cinema, sports, cooking, art. Free time is mostly spent at home, in a cafe, cinema, park or with friends. Our clients follow the news on Facebook, on websites, Telegram.

More than a third of consumers buy gifts once a month, 20% - 2-3 times a month. Mostly they buy gifts for birthdays, personal dates, anniversaries, and give most of all to loved ones, parents, friends.
The data is based on a survey of 102 MOODua buyers.

World gift-giving market - $698 BL
Total Addressable Market - $321 BL
Online gift-giving market / Serviceable Addressable Market - $26 BL
Serviceable & Obtainable Market (Ukraine, Belarus, Poland, Kazakhstan) - $1.8 BL

The online gifting market will grow 6-9% during the next 3 years in light of the new pandemic reality.

According to research conducted by Zoovu and our own research every second person has trouble to find the right gift.
Research in Ukraine:
71% of people don't know what to give as a gift
66% of people are afraid to choose the wrong gift
54% complain that the process of finding a gift takes too much time

Research in the world from Zoovu:
46% say that choosing a gift is the biggest stress during the holidays
29% can't decide from large selection
24% complain that they do not receive proper help in choosing a gift

85% of customers rate us 5 out of 5 after using MOODua.
Main points why their using us: customer orientation and customer orientation, which help people to choose the most appropriate gift.

To solve this problem we created MOODua - the marketplace of gifts, where everyone can find the right gift in 2 minutes.

Here how it works: you need to answer 10 quick questions about giftee or input his/her social media account link. This helps the algorithms to create the portrait of the recipient. After doing this you have the right gifts appear on your screen.
Automatic gift selection will help you choose the most suitable gift for the recipient based on the recommendations of artificial intelligence and personality psychology. This will save you time and guarantee you the best gift. This makes the process of giving easy and stress-free.

Marketplace works as "one stop shop". Now you don't need to go to different stores or order on few sites and pay for multiple deliveries. Gifts, flowers, sweets and balloons from various Ukrainian shops - everything related to the holiday on one platform with one delivery to the door.

Here are aditional features to solve this problems:
- Fast delivery will help you get your order at a time you need.
- 24-hour on-site support and courier service will save you in the most unpredictable circumstances.
- A calendar with reminders will help you not to miss any important dates.
- Thanks to the concierge service option, even most unexpected wishes will be fulfilled.

Alternatives in the world:
Amazon - a marketplace of goods without specialization.
Gifts.com - an online gift shop
Uncommon goods - an online gift shop
Goody - online gift shop with delivery.

The personalization of UncommonGoods and Gifts.com are at the level of filters.

Alternatives in Ukraine:
Bodo - service of gift certificates for different services.
UAmade - shop of Ukrainian souvenirs and gifts.
Rozetka / Prom.ua - marketplaces where various goods without separate specialization are collected.

None of the competitors in Ukraine has personalization and concierge service.

We offer a unique technology that will save customers time and help them choose the best gift. Choosing a gift will take 1-2 minutes.

Our advantage is the data that already collected to build an artificial intelligence algorithm that is constantly learning in accordance with the permanent growth of this database.

Currently, we already have a well-established network of partners in Kyiv and other cities of Ukraine.
Our team conducted research on the gift market and customer behavior. Due to them, we develop the product so that it is convenient for the buyer and really solves their problem. We have our own client base, including corporate clients, which is constantly expanding. We have the results of testing the product as a marketplace and data on testing the automation of gift selection. Our knowledge, experience and research together give us an advantage over all businesses in the market or businesses want to enter.

Also, our competitive advantage is a team that has experience working together and each member of which is an expert in their field. Our team was trained in the eō Business Incubators, thanks to which we have relevant knowledge and useful contacts both among Ukrainian startups and among international experts. Our team's mentor is Karina Abramova, Global Director of Internal Culture and Trends at Bacardi. Thanks to joint work we can build a brand with European values ​​in Ukraine and go international fast.

Sources of income:
from Flowers - 30%
from Gifts, sweets, and others - 20%
Also we have monthly recurring revenue, which include: corporate
gifting, concierge service, flowers subscription, advertising on the website.

Costs:
Taxes
Advertising and marketing
R&D
Additional services (telephone, google drive, paid applications)
Printing of branded products
Salary

Our business model is commissions from sellers:
from Flowers - 30%
from Gifts, sweets, and others - 20%
Also we have monthly recurring revenue, which include: corporate
gifting, concierge service, flowers subscription.

Sales channels:
Website - MOODua.com
Startup profiles on Facebook, Instagram, LinkedIn, Youtube
Recommendations of regular customers
Advertising on Google, Facebook, Telegram-channels
Collaborate with bloggers and influencers
PR (publications, public events)

$20,951 revenue in the last 6 months
454 Orders
$46 Average check
27% Average margin
30% Users bought more
than once
60 Sellers

Other metrics:
Site traffic
Conversions
Number of subscribers in social networks and their activity
Number of subscriptions for flowers, gifts
Number of corporate clients
ROAS (profitability of advertising costs)

We are raising $100,000 for 6 months:

Marketing $37,200
Research and Development $36,000
Operational expenses $23,800
Legal services and Accounting $3,000

At the moment we do not know, so we can discuss in the process of negotiations.

The main risk is the creation of similar technology by big players in market (such as marketplaces and online gift-shops) and algorithms with the same function.
But it will take a long time to analyze the market and create the same technology.

We have completed the eō Business Incubators online incubation program. The program ran for 4 months from November 2020 to early March 2021.

Now we were selected to the DEMIUM acceleration program based in Valencia, Spain.

Participation in one of the largest competitions for startups in Eastern Europe and Central Asia EMERGE 2021.