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Levelence

Digital catalog of interior items

Ukraine, Kharkov region
Market: Internet and IT, Services, Virtual and Augmented Reality
Stage of the project: Prototype or product is ready

Date of last change: 20.04.2021
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Idea

Each user of our platform can create his own catalog of goods (online store) with content and prices in 5 minutes. We provide a service that will allow manufacturers of interior items to quickly communicate with all groups of clients (retail, professional specialists and private clients).

There is also an extended and detailed business plan on hand. Details on request.

Current Status

1) Expansion of content by European producers
2) Refinement of the first three main services for testing with users (creating MVP):
- My shop
- Dropshipping
- Creation of commercial proposals (KP) - account manager's place of work with clients

there is a focus group that is already working with clients.

Market

Who is this platform suitable for? Main target audience:

Sellers. Manufacturer, seller, entrepreneur, interior designer, foreman, store owner (any trading platform), housewife, blogger, student, internet marketer.

Buyers. End customer. Age group 25-45 years old. Mobile and active audience of modern Internet users. The recent trend is moving away from stationary PCs (personal computers) towards smartphones and mobile gadgets, tablets. This gives an understanding of the need to pay attention to the adaptability of the Levelence resource, and soon the development of a mobile IOS, Android application. It is important to note that the older generation is moving with interest to the use of online shopping. In smaller numbers of the younger generation, but they are also included in Central Asia.

Geography. Testing stage Ukraine, further development to the CIS countries. Scaling is the EU and other countries (taking into account language and minor functional improvements)

Financial status: no financial limitation.

Problem or Opportunity

Industry issues:
1) Today, many manufacturers have their own catalog site, but not all. Manufacturers do not publish prices in the public domain, and if they publish prices, then in the online store of the factory.
2) When there are no prices, a price list is needed to understand pricing, and the factory gives representatives and sellers access to price lists separately. Accordingly, there is no convenient and quick popularization of goods from the manufacturer and seller to a private client.
3) Stores and showrooms convey information to the end customer only in person or pointwise. The selection of interior items takes place in the format of viewing photos, without prices and filters, which today is not informative and takes a long time. The client knows his budget, but does not know the prices, as he views the products in the format of pictures, does not receive complete information for quick analysis.
4) If the online store of the factory has prices on its website, then it is a direct competitor to the seller himself.
5) If the manufacturer has its own website, but does not have prices, then the end customer cannot find a dealer in his region who will tell the prices. there is no complete information about points of sale.
6) It is important to partner with reliable companies. Each supplier has its own format for accepting orders and maintaining availability (CRM system, website, Google Sheets, a group in the messenger), it takes a lot of time to fix an order.
7) The end client, turning to the interior designer, in fact, may not implement the project. Designers most often draw expensive furniture, which in fact is difficult to acquire (or does not exist at all). With rare exceptions, a catalog with an acceptable budget is taken as a basis.

Solution (product or service)

The Levelence service unites and simplifies communication between each participant in the interior market and provides everyone with modern services to increase sales, popularize goods and quickly search.

Levelence is a platform for optimizing work and fast interaction between suppliers of goods (wholesale companies, manufacturers, distributors, designers, etc.) and sellers (online stores, marketplaces, stores in social networks, etc.) in the format of e-commerce.

Competitors

There are no competitors who provide such a format of work today. There is no service. For each user group, there are the following sources of information:
manufacturer websites or large online stores in each country. This is not enough. Client request for more functionality. We close this pain

Advantages or differentiators

creation of unique services for each user group:
as of today, the first 3 services are in MVP:
1) creating your catalog (online store) - in 5 minutes
2) Dropshipping
3) Creation of commercial proposals (QP) - the place of the account manager for work with clients

Finance

The main one is selling subscriptions for monthly use of services on the platform. Subscriptions are planned for each user group as the functionality is developed and introduced to the market.

Business model

Key activities: paid subscription, additional services (advertising on the platform), additional services (support services). Value proposition: creation of a catalog database service that will allow manufacturers to quickly communicate with customers, both B2B and B2C, building a digital dealer network, managing from a single account. Digitalization of the interior design industry. Client segment: the main client is a supplier or manufacturer of goods, as well as a small entrepreneur, including: designers, architects, wholesalers, retailers who find customers for the goods. Coverage region: testing stage Ukraine, with the development of the EU, CIS, other countries.

Money will be spent on

1) bringing the product to market
2) development

Offer for investor

share participation is discussed personally

Risks

high initial costs for scaling the project, high competition in the Internet industry, the need to test the market (get basic content), a new market participant. An action plan has been developed to reduce each risk

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Product Video