Wordsminer uses recent achievements in computer linquistic and natural language processing (NLP) to help SEOs and content writers cover topic in detail, discover and apply related entitites, use contextual keywords, uphold preferred sentiment, and meet user's search intent.
MVP version is started in February 2020. There are 60 registered and 3 paid users.
Our target audience are: 1)SEO specialists, 2)content strategists/managers/writers, 3)editors, 4)website owners who have chosen organic search as a primary marketing channel.
TAM: $79.27 billion. According to Borrel Associates research, total U.S. spending for SEO in 2016 reached $65 billion, growing to nearly $80 billion by 2020.
SAM: $2.36 billion. SAM is calculated as an average monthly visitors of top 10 SEO services (like Ahrefs, Semrush, etc), multiplied by their average monthly price and multiplied by 12 months.
SOM: $23.6 million. Being a 1% of SAM.
Problem or Opportunity
It takes up to 12 hours for content strategist or content writer to do in-depth niche research before he starts to write on some particular topic. In most cases, he misses some entities and concepts that could add more expertise to his work. As a result, the author produces text of average quality that does not cover topic entirely, and does not contain concepts that would expand the content of his article.
Solution (product or service)
Wordsminer uses AI to do thorough analysis of chosen niche. As a result, it provides: a) most important entities (persons, products, places, or else) in the topic; b) semanticaly related words and phrases; c)sentiment analysis. With integrated WYSIWYG editor, it also gives the option to check single text for its readability, content capacity and expertise.
All competitors may be divided by two groups:
Direct competitors. There are SearchMetrics.com, MarketMuse.com, SurferSeo.com, TextMetrics.com, Clearscope.io. They solve the same problem with help of machine learning technologies. Meanwhile, some of them are focused on corporate customers only. And only few of them provide CMS integration solutions.
Indirect competitors. There are Ryte.com, Seolyze.com, Text-tools.com, PageOptimizer.pro, Tfidftool.com, Copywritely.com, SEO Writing Assistant by Semrush.com, Website Auditor by link-assistant.com. Everything they do is just provide semantically related keywords using the outdated TF-IDF statistics formula.
Advantages or differentiators
We are going to provide the customer with deep understanding of his niche and its most important categories using state-of-the-art machine learning and natural language processing solution. The data that we will receive from AI contains:
Named entity recognition
Sematic relationship extraction
With this data we will be able to generate meta titles and description, summaries and short sentences, which will simplify the creation of text for the user.
Also, we will integrate this solution into most popular CMSs: Wordpress, Magento, Prestashop, etc.
Monthly subscription packages:
Starter - $45/mo
Professional - $95/mo
Business - $195/mo
Corporate - $295/mo
All packages will be limited by the number of topic researches within a month.
Money will be spent on
The main purpose of investments is to create competitive product and then promote it to our target audience.
Required fund - $432K.
Development - 41.3%
Marketing - 33.3%
Operational - 25.4%
Next milestone is to reach Break-Even Point within 16 months after start.