Photo - Mobile application for location based quests in your city
35205

Mobile application for location based quests in your city - prepared business

Ukraine, Lviv region
Market: Internet and IT, Entertainment, Tourism, sport, Virtual and Augmented Reality
Stage of the project: Operating business

Date of last change: 24.01.2019
Sale price
$  50.000
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Does the enterprise work?

Yes

Idea

People around the world like challenges, quests and fitness lifestyle and usually there is no way to combine all of these together except some specific local offline activities or events. We created a mobile platform to combine fitness for the brain and body using quests around the city that:
1. Centralizes and automates online quests and challenges
2. Combines puzzles with different routes into fitness for your brain & body
3. Solves the problem of time-spending when you are outside or you want to go outside
4. Socializes people through collaboration and competitiveness

Current Status

Fully functioning product in Ukraine. Consists of:
- Android mobile app
- iOS mobile app
- Official website
- Quests constructor (alpha)
- Facebook, Instagram, Twitter, GooglsAds, AdMob, Youtube and GSuite accounts
- LLC registered company
- All related docs to market research, interviews, assets, APIs documentation, roadmap and others
- Accelerators / incubators accounts
- Multiple time mentioned in different Ukrainian and Europe media

Data:
- 200+ registered users
- 100+ monthly users
- ARPU - 0.15$
- Retention:
Weekly - 20%
Monthly - 7%
- Followers:
Facebook - ~400
Instagram - ~1300
- Daily user engagement: 10 minutes

Organizational form

Limited Liability Company

Number of employees

10

Problem or Opportunity

1. People around the world like:
- Challenges
- Quests
- Fitness lifestyle

Problem: Usually there is no way to combine all of these together except some specific local offline activities or events

2. Business always want to engage more people through different channels. Quests is one of these.

Solution (product or service)

Mobile platform for quests in your city.
B2B2C and B2C solution:
- businesses: establishments looking for new marketing channels to reach out and engage their customers
- consumers: alternative way to relax for active and social people through quests

Competitors

Walqlike
Geocaching
Pokemon GO
Quest Rooms

Advantages or differentiators

Unique quest approach with augmented reality and location usage, virtualized existing user experience, own quests and domain understanding

Finance

Official expenses: https://docs.google.com/spreadsheets/d/1pmCzULf2ak8PPSxXwU9no-HGGbUXo88H5dMUWM6JO2s/edit?usp=sharing
Intelectual property: ~50000$ of all team members according to their rates

Business model

1. In-app purchases:
- 1-50$ in-app currency --> 1$ per quest (100 coins)
2. Marketplace
- 30% of each quest purchase author charge
3. Partnership
- Quest on demand (no fixed price)
- Partner tasks in quest
- 10$, 20$, 50$ per month for quests constructor
4. Other

Reason for sale

- Team and founders exhausted
- Willing to start new product
- Product usually is not a candidate for startup competitions (not solving problems of century)
- Product usually is not a candidate for accelerators / incubators
- No resources to find proper team of engineers, marketers, sales etc.
- Investors usually not interested in such kind of product because project is usually considered as fun only and they have no confidence in business-model, small current audience and not viral yet

Market

Ukraine:
~10.5M youth, ~40K questers (leads)
~100K of establishments
Europe:
~100M youth, ~0.6M questers (leads)
~1M of establishments
World data not calculated

Team or Management

Risks

With no investments into marketing and virality project will have small ROI, however the market is huge.

Photos

Photo 1 - Mobile application for location based quests in your city
Photo 2 - Mobile application for location based quests in your city
Photo 3 - Mobile application for location based quests in your city
Photo 4 - Mobile application for location based quests in your city
Photo 5 - Mobile application for location based quests in your city

Product Video

Website address

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Does the enterprise work?
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Problem or Opportunity
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Advantages or differentiators
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